Why Coke Studio’s rendition of Pakistan’s national anthem can be described as formulaic at best.
Fauji Infraavest recently launched a pasta line to meet the growing demand for pasta in Pakistan.
CarFirst aim to provide car sellers with a safe process to have their cars sold at a fair price within an hour.
The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.
Both marketing and creativity are a process of trial, error and experimentation.
The key factors marketers need to keep in mind when creating and publishing online videos for their brands.
Superficiality is rampant in advertising, and is the most obvious in the advertising for Islamic financial services.