People

“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”

Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local.

Creative

The One in Which Chandler Bows Out

Remembering Matthew Perry

Profile

“Consumers want brands to have a purpose that reflects what they feel about the world.”

The Enduring Legacy of Shakeel (1938-2023)

Published in May-Jun 2023

The threat of maliciously directed AI through human agency exists today

Published in Mar-Apr 2023

“We see live commerce as the future of e-commerce”

Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan.

Published in Mar-Apr 2023

"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"

Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.

“Pakistan has limited demand for animations and consequently there are a limited number of animation and VFX companies”

Zeenat Chaudhary speaks to Tahir Moosa, co-Founder, Sharp Image, about Pakistan’s animation and post-production industry.

“I’m quite weary of agencies that say we’re not in it for the awards”

Zeenat Chaudhary catches up with Ali Rez, Chief Creative Officer, Impact BBDO MENAP, who was recently chosen as the MENAP region’s first jury president for Cannes Lions.

Published in Jan-Feb 2023

Living My Dream

A day in the life of Maria Umar, founder and president of Women’s Digital League.

“For Ijtehad and innovation, you must have competence in both areas”

Interview with Dr Ishrat Husain, Chairman of the IBA’s Centre for Excellence in Islamic Finance

Published in Jan-Feb 2023

Promoting Green Practices

Interview with Maya Ismail, Chairperson, HBL Sustainability Forum.

Published in Jan-Feb 2023

Heralding a Historic Transformation

In conversation with Yousaf Hussain, President and CEO, Faysal Bank Limited about the importance of fully understanding the principles that underpin Islamic finance and the historic transformation FBL has recently completed.