An exasperated adman on the classic symptoms of a nightmare client.
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
Take this quiz to find out how well you know the Clio Awards!
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
Advertising professionals on how they would carve a new brand identity for Pakistan.
The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
The key factors marketers need to keep in mind when creating and publishing online videos for their brands.
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication