Aurora Magazine

Promoting excellence in advertising

Agencies

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Feature

Show me the money!

Show me the money!
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
Feature

Hiring monkeys

Hiring monkeys
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
Brands

Brands and society

Brands and society
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication
Opinion

Advertising Rehab

Advertising Rehab
A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being.
Opinion

The Seth within us

The Seth within us
Seths are surrounded by people with two traits;one, they agree with everything the boss says; two, spy on everyone else.
Feature

Work it mom

Work it mom
The challenges and rewards mothers in advertising have to contend with.
Feature

Changing the model

Changing the model
Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.