In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign.
In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign.
A seven-step 'women-in-advertising' survival programme.
The COO of Blitz Advertising shares eight of his favourite ads.
The Creative Director of Firebolt63 shares some of her favourite, and not-so-favourite, ads.
Why your product's packaging is as important as the product itself.
Campaigns released in the duration: November–December 2016.
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
What makes Ariel’s ‘Wash the Label’ campaign stand out?
Shahvaar Ali Khan, Co-Founder, Farigh Four, in profile.
The Aurora team picks its favourite ads.
Interview with Adnan Syed, CIO, Adcom Leo Burnett.
Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful.
The pros and cons of using Indian ad directors.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The General Manager of JWT Pakistan shares her favourite and not-so-favourite ads.