Local and regional ad campaigns which make use of 'joy marketing' and 'feel-good' vibes to their advantage.
Nestlé’s latest TVC features Sanam Saeed and encourages professional women to ignore naysayers and reach their potential
The GM of JWT Pakistan lists some of her favourite ads.
From Shan Salt's 'Zarra Zarra Khalis', to Lenovo's heartfelt 'Hello Pakistan', these ads are advertising gold!
If imitation is the highest form of flattery, what about that slippery surface in the business called 'inspiration'?
Leisure Club's People of Pakistan campaign addresses the stereotypical and intolerant attitude often displayed by us.
The misogyny-ridden ‘leaked’ ad of Kenwood, followed by an ‘almost apology’ is a classic case of mansplaining.
The challenges of branding medicines and pharmaceutical companies.
Is using feminism to sell products the right thing to do?
With their new TVC, Shan Foods capitalises on the Chinese influx in Pakistan.
A look at how some brands responded to the chai versus coke brand war.
Marketers looking for innovation need to be creative enough to break silos.
Why teamwork is essential for conceptualising and executing great ideas.
Understanding the fine line between what is inspired and what is imitated.
The CEO of CoPakistan shares her favourite and not-so-favourite ads.
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.