From Shan Salt's 'Zarra Zarra Khalis', to Lenovo's heartfelt 'Hello Pakistan', these ads are advertising gold!
If imitation is the highest form of flattery, what about that slippery surface in the business called 'inspiration'?
Leisure Club's People of Pakistan campaign addresses the stereotypical and intolerant attitude often displayed by us.
The misogyny-ridden ‘leaked’ ad of Kenwood, followed by an ‘almost apology’ is a classic case of mansplaining.
The challenges of branding medicines and pharmaceutical companies.
Is using feminism to sell products the right thing to do?
With their new TVC, Shan Foods capitalises on the Chinese influx in Pakistan.
A look at how some brands responded to the chai versus coke brand war.
Marketers looking for innovation need to be creative enough to break silos.
Why teamwork is essential for conceptualising and executing great ideas.
Understanding the fine line between what is inspired and what is imitated.
The CEO of CoPakistan shares her favourite and not-so-favourite ads.
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.
How our local product packaging is evolving from ethnic and colourful to minimalist and restrained.
Sana Naeem, Head of Creative at The Brand Crew shares her favourite ads.
Will the forthcoming Heinz campaign, first proposed by Don Draper of Mad Men, manage to inspire awe and deliver results?