Aurora Magazine

Promoting excellence in advertising

Marketing / Opinion

Marketing

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No sight for sore eyes

No sight for sore eyes

Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
Opinion

For the love of chai

For the love of chai
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.
Telecom

Taxing growth

Taxing growth
An overview of Pakistan’s telecom industry and why it needs tax reforms in order to grow.