Aurora Magazine

Promoting excellence in advertising

Marketing / Opinion

Marketing

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BE the change

BE the change

If brands want to transform a culture, they need to invest in BE and bring radical changes through small tweaks.
Brands

The power of place

The power of place
Whether it’s tourism or business expansion, a sound economic development strategy begins with Place Branding.
Feature

No sight for sore eyes

No sight for sore eyes
Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
Opinion

No child's play

No child's play
Five misconceptions that brand managers need to overcome about children as consumers.