Content creation tools: ChatGPT and Google Bard. This, of course, is how the average Pakistani marketer came to be aware of AI. Both tools are powerful content generators that have transformed both ad agencies and businesses by enabling them to produce high-quality content on a large scale with minimal effort and expense.

Copywriting/paraphrasing tools: Hix.ai, Quillbot and CopyAI. In essence, these tools literally revived the fortunes of many small agencies by putting a free AI copywriter on their team. QuillBot has revolutionised copywriting by providing writers with a tool that boosts writing speed, quality and creativity.

Grammar checkers and rewording tools: Grammarly and Wordtune.  Grammarly has influenced content by making it easier for people to write concisely and correctly – something that was in short supply before. Grammar checkers can turn even an inexperienced copywriter into an Englishman.

Image Generative AI tools: Adobe Firefly and MidJourney. These two tools have become indispensable for turnaround time in creative departments. It took an entire day to design a concept, develop a visual and present it to the client; now, it literally takes a few minutes. Use Firefly for incorporating AI-generated images into photographs and MidJourney for the best AI image results. Personally, I have found DreamStudio’s Stable Diffusion to be fascinating but it is for more advanced users.

Resolution Generative AI tools: Topaz Photo AI. This amazing AI tool can take low-res pixelated pictures and add dependable resolutions. It has proved to be a lifesaver many times over. Topaz allows you to use content previously thought to be unusable because of resolution issues.

Syed Amir Haleem is CEO, Skale Interactive and Content Fusion.