Aurora Magazine

Promoting excellence in advertising

Syed Amir Haleem

Gimmick or genius?

What the new iPhone 11 says about the Apple brand. Published Sep 17, 2019 10:39am

Musings over horrid coffee

Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers. Published May 15, 2019 10:23am

Harmonise or go bust

Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands. Published May 15, 2018 06:23pm

Making a cause of it

How brands can win their consumers’ share of heart. Updated Dec 08, 2017 12:54pm

How to choose an influencer

The four kinds of ‘influences’ in the digital world, and how brands can best leverage them. Updated Feb 14, 2017 02:14pm

What makes content go viral

Three tried-and-tested techniques to make your content multiply like a rabbit on little blue pills. Updated Nov 10, 2017 11:46am

Hiring monkeys

By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity Updated Jul 17, 2017 10:42am