Musings over horrid coffee
Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers.
Syed Amir Haleem
To measure or not to measure
Brand managers need reassurance of ROI on radio to spend more on the medium.
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
The excitement of constant change
Syed Amir Haleem gives his digital predictions for 2018.
The Top 5 Viral Moments of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Making a cause of it
How brands can win their consumers’ share of heart.
The new iPhones – Nothing different
Are Apple’s days as a trailblazer and leader in innovation over?
Making the big data big decision
Why Pakistani companies must absolutely start to deal in big data.
Social media: The double-edged sword
Digital mishaps – why they happen and how to avoid them.
The Headache Two Thousand Leagues Under The Sea
What can be done to avoid internet interruptions in the future?
Why brands can no longer rely on organic reach
Depending on organic reach alone is a bad idea, and brands must start spending to achieve maximum reach on social media.
How to choose an influencer
The four kinds of ‘influences’ in the digital world, and how brands can best leverage them.
Now, who is a happy Millennial?
The CEO of KueBall Digital on how to retain Millennials.
The Top 5 WTF Moments of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
What makes content go viral
Three tried-and-tested techniques to make your content multiply like a rabbit on little blue pills.
Opening up to online payment systems
To really take off in Pakistan, e-commerce needs a strong online payment system to back it.
Tea wars – Lipton and Tapal battle it out
Lipton and Tapal battle it out while other brands ride the wave for a bit of a free drive.
Hiring monkeys
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
How to waste money, bankrupt channels and drive audiences crazy?
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.