Aurora Magazine

Promoting excellence in advertising

Syed Amir Haleem

Musings over horrid coffee

Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers. Published May 15, 2019 10:23am

Harmonise or go bust

Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands. Published May 15, 2018 06:23pm

Making a cause of it

How brands can win their consumers’ share of heart. Updated Dec 08, 2017 12:54pm

How to choose an influencer

The four kinds of ‘influences’ in the digital world, and how brands can best leverage them. Updated Feb 14, 2017 02:14pm

What makes content go viral

Three tried-and-tested techniques to make your content multiply like a rabbit on little blue pills. Updated Nov 10, 2017 11:46am

Hiring monkeys

By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity Updated Jul 17, 2017 10:42am