Happy As A Crazy Cow
Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
Syed Amir Haleem
The Covid-19 Crisis Playbook
Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands.
Digital is definitely not the future
Syed Amir Haleem, CEO, Kueball & Skate Media, gives his key takeaways from AdAsia 2019.
Come dine with me! - NEW blog series
Which celebrity from the world of advertising, or otherwise, would you invite for dinner?
The Top 5 Hashtags of 2019
From Aurora's 10 Pros in Top 5 Mode
Don’t bet your brand’s digital budget on a traditional agency
Bad, bad idea!
Gimmick or genius?
What the new iPhone 11 says about the Apple brand.
Musings over horrid coffee
Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers.
To measure or not to measure
Brand managers need reassurance of ROI on radio to spend more on the medium.
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
The excitement of constant change
Syed Amir Haleem gives his digital predictions for 2018.
The Top 5 Viral Moments of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Making a cause of it
How brands can win their consumers’ share of heart.
The new iPhones – Nothing different
Are Apple’s days as a trailblazer and leader in innovation over?
Making the big data big decision
Why Pakistani companies must absolutely start to deal in big data.
Social media: The double-edged sword
Digital mishaps – why they happen and how to avoid them.
The Headache Two Thousand Leagues Under The Sea
What can be done to avoid internet interruptions in the future?
Why brands can no longer rely on organic reach
Depending on organic reach alone is a bad idea, and brands must start spending to achieve maximum reach on social media.
How to choose an influencer
The four kinds of ‘influences’ in the digital world, and how brands can best leverage them.