Aurora Magazine

Promoting excellence in advertising

Syed Amir Haleem

Gimmick or genius?

Gimmick or genius?

What the new iPhone 11 says about the Apple brand. Published 17 Sep, 2019 10:39am
Musings over horrid coffee

Musings over horrid coffee

Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers. Published 15 May, 2019 10:23am
Harmonise or go bust

Harmonise or go bust

Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands. Published 15 May, 2018 06:23pm
Making a cause of it

Making a cause of it

How brands can win their consumers’ share of heart. Updated 08 Dec, 2017 12:54pm
How to choose  an influencer

How to choose an influencer

The four kinds of ‘influences’ in the digital world, and how brands can best leverage them. Updated 14 Feb, 2017 02:14pm