Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
Syed Amir Haleem
Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands.
Syed Amir Haleem, CEO, Kueball & Skate Media, gives his key takeaways from AdAsia 2019.
Which celebrity from the world of advertising, or otherwise, would you invite for dinner?
From Aurora's 10 Pros in Top 5 Mode
Bad, bad idea!
What the new iPhone 11 says about the Apple brand.
Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers.
Brand managers need reassurance of ROI on radio to spend more on the medium.
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
Clients are leading both their brands and the profession down the garden path of mediocrity.
Syed Amir Haleem gives his digital predictions for 2018.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
How brands can win their consumers’ share of heart.
Are Apple’s days as a trailblazer and leader in innovation over?
Why Pakistani companies must absolutely start to deal in big data.
Digital mishaps – why they happen and how to avoid them.
What can be done to avoid internet interruptions in the future?
Depending on organic reach alone is a bad idea, and brands must start spending to achieve maximum reach on social media.
The four kinds of ‘influences’ in the digital world, and how brands can best leverage them.