Evolution or Extinction? Pakistani ad agencies in the age of AI.
Agencies have to embrace a culture of ideas that are bigger than ads because ideas will be the currency of the future and motivate action, argues Imtisal Abbasi.
Midjourney
Treading a Fine Balance
Are you using AI to help or to replace you?
Asrar Alam highlights the difference.
Asrar Alam highlights the difference.
Hey Chatbot! Do I Really Need You?
Adopting AI without a clear purpose or sense of outcome can cause
more trouble than benefit, argues Alyan Khan-Yusufzai.
Lost and Gained
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
The Top 5 Design Ideas of 2023
Julian Saunders picks his Top 5 design ideas of 2023.
The Top 5 AI Tools of 2023
Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023.
Making Generative AI Work for You
Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
Embracing the Inevitable
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.
AI vs Art Directors
Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes!