Aurora Magazine

Faizan Usmani decries the lack of language proficiency among Urdu copywriters. Updated 12 May, 2025 11:33am

Menin Rodrigues reflects on the loss of Anthony J. Permal (1979-2024). Updated 03 Oct, 2024 01:54pm

The infinite possibilities of natural intelligence may well trump the power of AI, comments Amina Baig. Updated 16 Oct, 2024 02:12am

Shahrezad Samiuddin profiles Nagin Ansari, CEO, Backspace. Published 17 Jan, 2024 04:50pm

Umar Malik, Co-Founder & CEO and Hasan Tahir, Co-Founder & Chief Creative Officer, Alt Story, speak to Aurora about their ambitions to be an agency of the future. Updated 29 Jan, 2024 11:46am

Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin. Updated 15 Feb, 2024 10:11am

Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023. Updated 04 Jan, 2024 12:52pm