Urdu ka Janazah
Faizan Usmani decries the lack of language proficiency among Urdu copywriters.
copywriting
Rest in Peace, Dear Tony
Menin Rodrigues reflects on the loss of Anthony J. Permal (1979-2024).
Infinite Monkeys Working in Infinite Galaxies on Infinite Typewriters
The infinite possibilities of natural intelligence may well trump
the power of AI, comments Amina Baig.
The Rebellious Storyteller
Shahrezad Samiuddin profiles Nagin Ansari, CEO, Backspace.
Interview: Umar Malik, Co-Founder & CEO and Hasan Tahir, Co-Founder & CCO, Alt Story
Umar Malik, Co-Founder &
CEO and Hasan Tahir,
Co-Founder & Chief Creative
Officer, Alt Story, speak to
Aurora about their ambitions to
be an agency of the future.
The Importance of Aligning Creativity With ROI
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
The Top 5 AI Tools of 2023
Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023.