The Rebellious Storyteller
Shahrezad Samiuddin profiles Nagin Ansari, CEO, Backspace.
copywriting
Interview: Umar Malik, Co-Founder & CEO and Hasan Tahir, Co-Founder & CCO, Alt Story
Umar Malik, Co-Founder &
CEO and Hasan Tahir,
Co-Founder & Chief Creative
Officer, Alt Story, speak to
Aurora about their ambitions to
be an agency of the future.
The Importance of Aligning Creativity With ROI
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
The Top 5 AI Tools of 2023
Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023.