The Struggle To Keep Up-To-Date
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Marketing
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Rockets or Rickshaws?
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
From Binary to Multi
Afzal Hussain comments on the new realities of a multi-dimensional communication space in a challenged marketing space.
The Top 5 AI Tools of 2023
Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023.
Just Saying
Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017).
We Are All Winners
Are the Effies bringing value to Pakistan’s advertising and marketing industries?
Privacy, Personalisation and Accountability
Ans Khurram discusses the future of big data marketing.
Ramzan’s Slim Pickings
Which brands stood out this Ramzan?
Fear and Mediocrity
Ruled by fear, agency people opt for the mediocre.
Why Your Brand Needs a Media Philosophy
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Pakistan's Answer to Tupperware?
Everything you need to know about Appollo Houseware.
How Credible Is Your Consumer Knowledge?
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.
Perfectly Imperfect
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.
Brand Strategies for Inflationary Times
How agencies and brands can weather the prevailing economic climate.
Meet Pau-Pau
Find out why foodpanda’s animated panda has a chip on its ear – and more.
Rethinking B2B
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
How to Do the Craft
Research, learn, apply, repeat.
Merging Capabilities to Deliver a Better Brand Experience
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
The Perils of the Follow-Up Silence
Paying close attention to the post-post conversation can help brands build strong communities, writes Kiran Zahid.
Marketing Outside the Digital Box
Brand managers need to pay more attention to the fact that many people may not have access to digital media.
So You’re in Marketing?
What it takes to be a marketer in today’s evolved marketing landscape.
How Mad Men Helped Me Become Better At Advertising
Why Muhammad Ali Khan looks to Mad Men for inspiration.
The Role of Mar-Tech
The emergence of the marketing technology specialist.
Interview: Simon Bradley, Founder, Simon Bradley Marketing
“The thing with social media is that you are on social media whether you like it or not”
The Top 5 Marketing Fails of 2019
From Aurora's 10 Pros in Top 5 Mode
Auristas at AdAsia 2019: Day three - continued
AdAsia 2019 finale
Auristas at AdAsia 2019: Day three
AdAsia 2019 finale
Auristas at AdAsia 2019: Day two
The speakers assemble