Aurora Magazine

Promoting excellence in advertising

Marketing

The Struggle To Keep Up-To-Date

The Struggle To Keep Up-To-Date

As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain. Published 26 Feb, 2024 10:45am
Rockets or Rickshaws?

Rockets or Rickshaws?

Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take. Updated 27 Feb, 2024 12:39pm
From Binary to Multi

From Binary to Multi

Afzal Hussain comments on the new realities of a multi-dimensional communication space in a challenged marketing space. Published 16 Jan, 2024 04:43pm
The Top 5 AI Tools of 2023

The Top 5 AI Tools of 2023

Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023. Updated 04 Jan, 2024 12:52pm
Just Saying

Just Saying

Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017). Published 15 Sep, 2023 11:31am
We Are All Winners

We Are All Winners

Are the Effies bringing value to Pakistan’s advertising and marketing industries? Updated 08 Jun, 2023 10:19am
Fear and Mediocrity

Fear and Mediocrity

Ruled by fear, agency people opt for the mediocre. Published 17 Jan, 2023 12:04pm
Perfectly Imperfect

Perfectly Imperfect

Brands in Pakistan need to wisen up to the fact that perfection has lost its allure. Published 18 Oct, 2022 11:40am
Meet Pau-Pau

Meet Pau-Pau

Find out why foodpanda’s animated panda has a chip on its ear – and more. Updated 21 Jul, 2022 01:37pm
Rethinking B2B

Rethinking B2B

Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored. Published 22 Mar, 2022 12:32pm
The Perils of the Follow-Up Silence

The Perils of the Follow-Up Silence

Paying close attention to the post-post conversation can help brands build strong communities, writes Kiran Zahid. Published 29 Jun, 2021 02:05pm
Marketing Outside the Digital Box

Marketing Outside the Digital Box

Brand managers need to pay more attention to the fact that many people may not have access to digital media. Published 29 Jun, 2021 02:04pm
So You’re in Marketing?

So You’re in Marketing?

What it takes to be a marketer in today’s evolved marketing landscape. Published 24 Jun, 2021 05:07pm
The Role of Mar-Tech

The Role of Mar-Tech

The emergence of the marketing technology specialist. Published 23 Apr, 2020 03:12pm