Uzma Khateeb Nawaz speaks to Omar Jamil, Chief Executive Officer, Latitude CRS and Mehreen Abid Mir, Director Operations, Nutcracker Marketing Solutions, about the recent strategic partnership between the two agencies and their future plans.
Published 10 Jun, 2025 02:51pm
Shizra Mangnejo covers Brighto's Ramzan campaign.
Published 06 May, 2025 02:09pm
Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali.
Updated 25 Apr, 2025 01:33pm
Tyrone Tellis on why the advertising industry doesn’t just need creativity – it needs a conscience.
Updated 18 Feb, 2025 05:28pm
Tyrone Tellis busts three myths about marketing.
Updated 02 Dec, 2024 12:44pm
Tyrone Tellis invites marketers to take a few leaves from
the rap playbook.
Updated 02 Oct, 2024 02:13pm
Afzal Hussain writes about improving consumer marketing through behavioural change.
Published 04 Aug, 2024 11:30pm
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Published 26 Feb, 2024 10:45am
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Updated 23 Jan, 2024 12:50pm
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Updated 18 Jan, 2024 03:30pm
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
Updated 27 Feb, 2024 12:39pm
Afzal Hussain comments on the new realities of a multi-dimensional communication space in a challenged marketing space.
Published 16 Jan, 2024 04:43pm
Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023.
Updated 04 Jan, 2024 12:52pm
Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017).
Published 15 Sep, 2023 11:31am
Are the Effies bringing value to Pakistan’s advertising and marketing industries?
Updated 08 Jun, 2023 10:19am
Ans Khurram discusses the future of big data marketing.
Updated 22 May, 2023 04:13pm
Which brands stood out this Ramzan?
Published 08 May, 2023 03:09pm
Ruled by fear, agency people opt for the mediocre.
Published 17 Jan, 2023 12:04pm
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Published 13 Jan, 2023 10:49am
Everything you need to know about Appollo Houseware.
Published 12 Jan, 2023 10:40am
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.
Published 19 Oct, 2022 10:33am
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.
Published 18 Oct, 2022 11:40am
How agencies and brands can weather the prevailing economic climate.
Published 16 Aug, 2022 11:07am
Find out why foodpanda’s animated panda has a chip on its ear – and more.
Updated 21 Jul, 2022 01:37pm
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
Published 22 Mar, 2022 12:32pm
Research, learn, apply, repeat.
Updated 13 Jul, 2021 11:04am
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
Published 30 Jun, 2021 04:06pm
Paying close attention to the post-post conversation can help brands build strong communities, writes Kiran Zahid.
Published 29 Jun, 2021 02:05pm
Brand managers need to pay more attention to the fact that many people may not have access to digital media.
Published 29 Jun, 2021 02:04pm
What it takes to be a marketer in today’s evolved marketing landscape.
Published 24 Jun, 2021 05:07pm
