Aurora Magazine

Promoting excellence in advertising

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Taught By Robots?

Taught By Robots?

Urooj Hussain discusses the potential impact of AI dependence on critical thinking skills in the classroom. Published 28 Feb, 2024 12:02pm
Lost and Gained

Lost and Gained

Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was. Updated 17 Jan, 2024 12:45pm
The Top 5 AI Tools of 2023

The Top 5 AI Tools of 2023

Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023. Updated 04 Jan, 2024 12:52pm
Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published 24 Oct, 2023 04:44pm
Making Generative AI Work for You

Making Generative AI Work for You

Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad. Updated 10 Jul, 2023 04:49pm
Embracing the Inevitable

Embracing the Inevitable

Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain. Published 05 Jul, 2023 11:21am
AI vs Art Directors

AI vs Art Directors

Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes! Updated 18 May, 2023 12:33pm