Evolution or Extinction? Pakistani ad agencies in the age of AI.
Agencies have to embrace a culture of ideas that are bigger than ads because ideas will be the currency of the future and motivate action, argues Imtisal Abbasi.
ChatGPT
Treading a Fine Balance
Are you using AI to help or to replace you?
Asrar Alam highlights the difference.
Asrar Alam highlights the difference.
Don’t Be a Copycat or a Suck-up!
In the age of AI-infused drivel, human ingenuity and authentic, trustworthy content
is the only way to stand out, writes Amber Arshad.
Do You Speak Internet?
Internet speak may be here to stay, but is it making what we want to say rather dull and monochromatic? Riffat Rashid poses the question.
AI Is on an Energy Bender
Patrick Collister asks ChatGPT to comment on the escalating
environmental costs of digital technology.
Extinction or Resurgence?
Despite the disruptions of the last three decades, ad agencies have failed to reinvent themselves, argues Oswald Lucas.
Making AI Work for Positive Change in the Newsroom
Muna Khan examines how AI can change the newsroom for the better.
The Artificial Versus the Real
AI can certainly help us do some stuff better, but it cannot do anything
without us having done it before, writes Taimur Tajik.
Humans Using AI Will Replace Humans
The marketing industry needs to think about how it can incorporate AI tools to increase productivity rather than being afraid they will replace human beings, argues Sheikh Adil Hussain.
Helping Young Creatives Navigate Their AI Impulses
Nagin Ansari provides a guide on when and when not to use AI.
Hey Chatbot! Do I Really Need You?
Adopting AI without a clear purpose or sense of outcome can cause
more trouble than benefit, argues Alyan Khan-Yusufzai.
The Intelligence Equilibrium
Agencies of the future will need to balance AI's benefits with the right quantum of emotional intelligence, writes Atiya Zaidi.
10 New Year Resolutions from Your AI Ka Mazdoor
AI's New Year resolutions for 2025.
AI, the Meta Way
What is Meta AI and how can we use it?
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Taught By Robots?
Urooj Hussain discusses the potential impact of AI dependence on critical thinking skills in the classroom.
Myths, Magic and Machines
Umair Saeed on what will happen to advertising in the age of Gen AI.
Lost and Gained
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
The Top 5 Big Ideas of 2023
Patrick Collister picks his Top 5 big ideas of 2023.
The Top 5 Things that Broke the Internet in 2023
Umair Kazi picks his Top 5 things that broke the Internet in 2023.
The Top 5 AI Tools of 2023
Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023.
Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Rewrite, Repeat, Rant: A Peek into the Psyche of an AI Chatbot
What does an AI chatbot do all day?
“ChatGPT will become an important tool if you ‘train’ it correctly”
Syed Amir Jafri, CEO, E.Ocean, and co-Founder, KistPay, speaks to Mamun M. Adil about the progression of his companies and the future of AI and digital transformation in Pakistan.
Making Generative AI Work for You
Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
The Impact of Generative AI on Data Analytics
The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram.
The threat of maliciously directed AI through human agency exists today
Jawwad Ahmed Farid, Professor of Practice, IBA School of Maths & Computer Science, speaks to Aurora about where AI stands in Pakistan in terms of its applications, research and future.
Embracing the Inevitable
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.
The Good, the Bad and the Ugly
AI is here to stay, whichever way you look at it, argues Syed Amir Haleem.
Transcending the Potential of the Human Experience
Dr Agha Ali Raza and Dr Ihsan Ayyub Qazi discuss the tremendous potential of AI in the positive transformation of our lives.