How to make biryani the CPEC way With their new TVC, Shan Foods capitalises on the Chinese influx in Pakistan. WHATSAPP
Riding the Zalima bandwagon A look at how some brands responded to the chai versus Coke brand war. WHATSAPP
How to sell a big idea Why teamwork is essential for conceptualising and executing great ideas. WHATSAPP
Hey, have we met before? Understanding the fine line between what is inspired and what is imitated. WHATSAPP
Five recent ads that created a buzz The CEO of CoPakistan shares her favourite and not-so-favourite ads. WHATSAPP
For the love of chai Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea. WHATSAPP
“Gul Ahmed’s #MeinPerfectHoon campaign targets women who doubt their self-image every single day” In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign. WHATSAPP
A prescription for creativity The challenges of branding medicines and pharmaceutical companies. WHATSAPP
Why the lazy blunder? Marketers looking for innovation need to be creative enough to break silos. WHATSAPP
“We didn’t want to destroy the sanctity of the national anthem with overt branding” In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign. WHATSAPP
Eight ads that are a must watch Sana Naeem, Head of Creative at The Brand Crew shares her favourite ads. WHATSAPP
Eight ads that are a must watch! The COO of Blitz Advertising shares eight of his favourite ads. WHATSAPP
The effect of imperialism in design How our local product packaging is evolving from ethnic and colourful to minimalist and restrained. WHATSAPP
Show me my Heinz Will the forthcoming Heinz campaign, first proposed by Don Draper of Mad Men, manage to inspire awe and deliver results? WHATSAPP
