Aurora Magazine

Promoting excellence in advertising

Recent / Buzz

Recent

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Retail revs up

Retail revs up

What happens when customers prioritise ‘experience’ over ‘product’.

Is PIA salvable?

Is PIA salvable?
Can Pakistan International Airlines make a comeback and again be the darling of air travellers?

Working for a higher purpose

Working for a higher purpose
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.

Whose culture is it anyway?

Whose culture is it anyway?
Those deeming it their duty to defend and protect Pakistani culture fail to realise that culture cannot be static.

Copy without a message

Copy without a message
It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to!

Should Pakistani brands use Indian celebrities to endorse their products?

Contributors