In conversation with Imtiaz Abbasi, MD, Imtiaz Super Market.
What happens when customers prioritise ‘experience’ over ‘product’.
How Bob Iger has taken the Walt Disney Company to new heights by remaining true to its founder’s vision.
Can Pakistan International Airlines make a comeback and again be the darling of air travellers?
Here is a list of things they do not want to hear said from their male counterparts
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
Those deeming it their duty to defend and protect Pakistani culture fail to realise that culture cannot be static.
Too much Facebook and Twitter could be making you sad and bitter.
It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to!
Telenor’s recent TVC is thought-provoking, subtle and a treat to watch!
Local filmmakers have changed the face of Pakistani cinema in 2015 but more is needed to make the revival sustainable.