Aurora Magazine

Promoting excellence in advertising

Climate Change

Pakistan’s Canal Emergency

Pakistan’s Canal Emergency

Pakistan urgently needs investment in its canal and drainage infrastructure, and only the private sector can deliver, argues Aijaz Nizamani. Updated 04 Nov, 2024 03:08pm
Saving Karachi’s Oxygen Islands

Saving Karachi’s Oxygen Islands

Planting mangroves has become a popular CSR activity. But in our rush to tick the right box, are we actually regenerating any mangrove growth? Tariq Alexander Qaiser poses the question. Updated 04 Nov, 2024 03:08pm
Bye Bye to Buy Buy

Bye Bye to Buy Buy

The wholesale adoption of a discard and dispose culture is putting the next generation of Pakistanis at risk, warns Afia Salam. Updated 15 Jul, 2024 01:56pm
Agritising

Agritising

Faraz Maqsood Hamidi compares agriculture with advertising. Published 10 May, 2024 12:55pm
Spreading Adab

Spreading Adab

Two days of art, literature and expressions of life. Updated 07 Dec, 2022 04:57pm
Working Up to Level Green

Working Up to Level Green

HR plays a critical role when it comes to adopting sustainable practices. Published 06 Jun, 2022 12:36pm
Business and Environmental Action

Business and Environmental Action

For businesses, reducing their carbon footprint may be easy but changing mindsets at the boardroom level is not. Published 01 Jun, 2022 10:50am
Sapphire goes ‘green’

Sapphire goes ‘green’

Becomes the first fashion brand in Pakistan to introduce recycled seed bags to curb pollution. Updated 20 Aug, 2018 03:17pm