Aurora Magazine

Promoting excellence in advertising

Climate Change

An Uphill Drive to EV Cool

An Uphill Drive to EV Cool

The government must act now if Pakistan is to find its place in a competitive EV market. Updated
Accept and Adapt

Accept and Adapt

Climate change cannot be fought. We need to accept it as our new reality and collectively make the adaptations required to survive, argues Shaista Ayesha. Updated
A Dangerous Crisis in Climate Governance

A Dangerous Crisis in Climate Governance

Climate is and should be recognised as a national crisis that is threatening the economy and undermining social indicators, writes Aisha Khan. Updated
Pakistan’s Canal Emergency

Pakistan’s Canal Emergency

Pakistan urgently needs investment in its canal and drainage infrastructure, and only the private sector can deliver, argues Aijaz Nizamani. Updated
Saving Karachi’s Oxygen Islands

Saving Karachi’s Oxygen Islands

Planting mangroves has become a popular CSR activity. But in our rush to tick the right box, are we actually regenerating any mangrove growth? Tariq Alexander Qaiser poses the question. Updated
Bye Bye to Buy Buy

Bye Bye to Buy Buy

The wholesale adoption of a discard and dispose culture is putting the next generation of Pakistanis at risk, warns Afia Salam. Updated
Agritising

Agritising

Faraz Maqsood Hamidi compares agriculture with advertising. Published
Spreading Adab

Spreading Adab

Two days of art, literature and expressions of life. Updated
Working Up to Level Green

Working Up to Level Green

HR plays a critical role when it comes to adopting sustainable practices. Published
Business and Environmental Action

Business and Environmental Action

For businesses, reducing their carbon footprint may be easy but changing mindsets at the boardroom level is not. Published
Sapphire goes ‘green’

Sapphire goes ‘green’

Becomes the first fashion brand in Pakistan to introduce recycled seed bags to curb pollution. Updated