Aurora Magazine

Promoting excellence in advertising

Campaign Register (Jan-Feb 2022)

Published in Jan-Feb 2022

Ad campaigns released in January–February 2022.

Haier

Brand: Haier Android LED TV
Brief: Introduce Haier LED S6 series as the most innovative and premium product Creative Agency: Golden Circle Advertising Media Agency: IO Agency Digital Agency: Golden Circle Advertising Creative Team: Naeem Raza, Sharjeel Rehman
Account Team: Mehreen Arjumand Almas
Media: OOH, Digital, POS


Haleeb Foods

Brand: Chaunsa Chaunsa Mango Fruit Drink
Brief: Promote the new packaging among a younger audience
Creative Agency: Golden Circle Advertising Media Agency: Blitz Digital Agency: Golden Circle Advertising Creative Team: Zara Bangash, Khizar, Sharjeel Zafar
Account Team: Mehreen Arjumand Almas, Hamza Abbas Malik
Media: OOH, Digital, POS


Honda Pakistan

Brand: Honda BR-V
Brief: Position BR-V as a premium, modern-day necessity
Creative/Media/Digital Agency: Golden Circle Advertising Creative Team: Naeem Raza, Sharjeel Zafar
Account Team: Mehreen Arjumand Almas, Shahrukh Mian
Media: Print, Digital, POS


Paracha Soap & Chemical Industries

Brand: Commander Tea Brief: Build and association between tea and winter
Creative Agency: Golden Circle Advertising Media Agency: Maxus Global Digital Agency: Golden Circle Advertising Creative Team: Zara Bangash, Rashid Hadis Account Team: Hamza Abbas Malik Media: OOH, Digital, POS


Qarshi Industries

Brand: Surfi Tablets Brief: Re-launch Surfi tablets Creative Agency: Adcom Leo Burnett Media Agency: GroupM Digital Agency: Obrotu
Creative Team: Ali Abbas, Nouman Amjad, Salman Jameel, Amir Saleem, Shahtaj Zehra Account Team: Faizan Gul, Faizan Khalid, Bilal Malik Media: Print, TV, Digital, POS


Seasons Edible Oil

Brand: Seasons Canola Brief: Introduce the all-new Seasons Canola packaging Creative/Digital Agency: Golden Circle Advertising Media Agency: Time and Space Media Creative Team: Sharjeel Zafar, Rashid and Amna Yonus Account Team: Mehreen Arjumand Almas Media: Social media, OOH and POSM, Print


Shaukat Khanum Memorial Cancer Hospital & Research Centre

Brand: Shaukat Khanum Memorial Cancer Hospital & Research Centre
Brief: Raise funds for the construction of Shaukat Khanum Hospital Karachi Creative Agency: Adcom Leo Burnett Media Agency: Wings Media Digital Agency: Bramerz
Creative Team: Ali Abbas, Kamran Ali, Amnah Ansari, Salman Jameel, Noor Murtaza, Shahtaj Zahra Account Team: Faizan Gul, Sameer Khurram, Bilal Malik Media: Print, TV, Digital, OOH


SRC

Brand: SAAF n SAFE Dishwashing Gel Brief: Promote the new variant Creative/Digital Agency: Golden Circle Advertising Media Agency: Starcrest Media Creative Team: Zara Bangash, Ammara Khan, Sharjeel Zafar Account Team: Mehreen Arjumand Almas Media: OOH, Digital, POS


Stylo

Brand: Stylo Kids
Brief: Build consumer awareness for the Stylo Kids Collection
Creative/Digital Agency: Golden Circle Advertising
Media Agency: IG Square Pakistan Creative Team: Bilal Ali, Zara Bangash, Nayab Gul, Asif Javed Account Team: Mehreen Arjumand Almas, Ali Murtaza Media: OOH, Digital, POS