Do You Really Own Your Consumer?
If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.
Surf Excel
Campaign Watch
Mahwish Syed, Creative Consultant, Symmetry Group picks her favourite and not-so-favourite recent ad campaigns.
“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”
Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local.
A Few of my Favourite Things
Sheharyar Ali on a few of his favourite recent ad campaigns.
Campaign Register (January-February 2022)
Ad campaigns released in January–February 2021.
Please Lighten Up
This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
Hits and Misses in the Year of Covid-19
Here's the report card.
Hits and misses 2019
In fact, it was all a bit of a bore for Vanessa Nabia Muzaffar.
Ramzan hits and misses
Ramzan ads that grabbed us – and those that put us to sleep.
All ‘daagh’ are not created equally
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?