Aurora Magazine

Promoting excellence in advertising

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Do You Really Own Your Consumer?

Do You Really Own Your Consumer?

If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan. Updated 21 Jan, 2025 01:34pm
Campaign Watch

Campaign Watch

Mahwish Syed, Creative Consultant, Symmetry Group picks her favourite and not-so-favourite recent ad campaigns. Published 23 Oct, 2024 02:43pm
Please Lighten Up

Please Lighten Up

This year, Ramzan campaigns came with an overdose of sobriety with mixed results. Updated 04 May, 2021 02:34pm
Hits and misses 2019

Hits and misses 2019

In fact, it was all a bit of a bore for Vanessa Nabia Muzaffar. Published 01 Jan, 2020 10:07am
Ramzan hits and misses

Ramzan hits and misses

Ramzan ads that grabbed us – and those that put us to sleep. Updated 03 Jun, 2019 01:23pm