From Telco to Techno
Pakistan’s telecom companies have no option but to diversify
in their search for new revenue streams, writes Nasir Jamal.
Telenor
“We are trying to provide every market segment with a good product at a reasonable price”
Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.
How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
From Telecom Expert to Trailblazing Creative Director
Zeenat Chaudhary profiles Hamza Amjad, ED, Creative, Social Media & Performance Management, Ogilvy Pakistan.
PTCL Acquires Telenor
What’s next for Pakistan’s telecom sector?
A PTCL Buyout of Telenor?
Is PTCL acquiring Telenor?
“Digital transformation is a great term that can be hashtagged on LinkedIn”
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
“ChatGPT will become an important tool if you ‘train’ it correctly”
Syed Amir Jafri, CEO, E.Ocean, and co-Founder, KistPay, speaks to Mamun M. Adil about the progression of his companies and the future of AI and digital transformation in Pakistan.
Campaign Watch
Rameen Fasih reviews the latest campaigns.
From Master Brand Builders to Lame Duck Providers?
Pakistan’s telecom sector is heading for a nosedive unless they and the government address pricing and policy issues.
The Master Telecom Brand Builder That Lost Its Touch
In light of Telenor’s imminent buyout, Yasmin Malik remembers the brand’s best marketing initiatives.
Digital Lives Decoded
Telenor's report on how telecom connectivity influences our lives in review.
Perfectly Imperfect
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.
A Few of My Favourite Things
Arooj Anwar lists her favourite recent ad campaigns.
Campaign Register (March-April 2022)
Ad campaigns released in March-April 2022.
A Few of My Favourite Things
Sumaira Mirza on a few of her favourite recent ad campaigns.
Campaign Register (January-February 2022)
Ad campaigns released in January–February 2021.
How Did Ad Land Fare in Ramzan 2022?
Talha bin Hamid lists the year’s heartening and not-so-heartening Ramzan ads.
Interview: Irfan Wahab, CEO, Telenor Pakistan
CEO, Telenor Pakistan, speaks about telecom and digitisation ambitions in a world shaped by the global pandemic.
Arresting a dangerous divide
Pakistan needs to equip its population with digital skills or risk being left behind.
Telenor’s #JoMeinChahoon – Yay or nay?
Telenor’s recent TVC is thought-provoking, subtle and a treat to watch!