The Earworm Effect
Elhaam Shaikh on the enduring resilience of radio
spotify
Cracking the Gen Z Code
As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer.
Let the Music Stream
Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy.
Bye, Bye Algorithm. Hello, Human Tastemaker
Algorithms are officially uncool. Human curation that reflects real preferences, opinions and discretion is where brands need to go, argues Sameer Ali.
“Spotify is the most downloaded audio streaming app in Pakistan”
Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024.
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
“Advertising is very much on fast forward and agency leaders must lead from the front.”
Syed Hassan Abbas, Founder & CEO, Golden Circle, speaks to Aurora about what lies beneath the success of his agency.
A Few of my Favourite Things
Seema Jaffer, CEO, Bond Advertising, picks her favourite ads.
Mad Men vs. Mad Machines
Asrar Alam discusses the infinite possibilities AI can bring to creativity.
10 Pros in Top 5 Mode
Top 5ives of 2022.
Campaign Register (January-February 2022)
Ad campaigns released in January–February 2021.
‘Fresh Finds’ on Spotify
Will Spotify’s new feature lead to the discovery of a host of new talent?
Spotify Strikes a Chord With Pakistan
Why Spotify’s launch is a win for the listeners and musicians in Pakistan.