As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer.
Published17 Mar, 202510:09am
Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy.
Published13 Mar, 202502:12pm
Algorithms are officially uncool. Human curation that reflects real preferences, opinions and discretion is where brands need to go, argues Sameer Ali.
Published06 Feb, 202508:21am
Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024.
Published05 Dec, 202405:50pm
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Updated07 Mar, 202412:13pm