Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
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“Advertising is very much on fast forward and agency leaders must lead from the front.”
Syed Hassan Abbas, Founder & CEO, Golden Circle, speaks to Aurora about what lies beneath the success of his agency.
A Few of my Favourite Things
Seema Jaffer, CEO, Bond Advertising, picks her favourite ads.
Mad Men vs. Mad Machines
Asrar Alam discusses the infinite possibilities AI can bring to creativity.
10 Pros in Top 5 Mode
Top 5ives of 2022.
Campaign Register (January-February 2022)
Ad campaigns released in January–February 2021.
‘Fresh Finds’ on Spotify
Will Spotify’s new feature lead to the discovery of a host of new talent?
Spotify Strikes a Chord With Pakistan
Why Spotify’s launch is a win for the listeners and musicians in Pakistan.