Aurora Magazine

Promoting excellence in advertising

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Cracking the Gen Z Code

Cracking the Gen Z Code

As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer. Published 17 Mar, 2025 10:09am
Let the Music Stream

Let the Music Stream

Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy. Published 13 Mar, 2025 02:12pm
Bye, Bye Algorithm. Hello, Human Tastemaker

Bye, Bye Algorithm. Hello, Human Tastemaker

Algorithms are officially uncool. Human curation that reflects real preferences, opinions and discretion is where brands need to go, argues Sameer Ali. Published 06 Feb, 2025 08:21am
Mad Men vs. Mad Machines

Mad Men vs. Mad Machines

Asrar Alam discusses the infinite possibilities AI can bring to creativity. Published 14 Jul, 2023 02:52pm