Does PR Need PR?
Why Pakistani companies and brands are still not investing in PR.
Dettol
Campaign Register (January-February 2022)
Ad campaigns released in January–February 2021.
Jingle all the way
When it comes to jingles, simplicity matters.
Documenting the untold story of advertising
A review of The Dawn of Advertising in Pakistan (1947-2017).
The absurdity of Pakistani ads
From washing powder to whitening soap, Pakistani ads have one common theme - they're mediocre and absurd.