"Milk has the potential to be a $30 billion industry if it is organised"
Interview with Awais Bin Nasim, Managing Director, Tetra Pak Pakistan
Nestle
Spring Water From Gilgit
Pura Spring enters the bottled water market, but with a difference.
Campaign Register (January-February 2022)
Ad campaigns released in January–February 2021.
Planning for Success
Zeenat Chaudhary profiles Benish Irshad, COO, Starcom and CEO, Publicis Media.
“Take It Lite”
Nestle’s EveryDay Lite carves a space for itself in Pakistan’s tea whitener market
Using packaging to create brands
The challenges of designing packaging for commoditised food products.
Billboards in the starring role
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
“We had a groovy thing goin...”
How Interflow has weaned a new generation of ad persons.
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
The entrepreneurship virus
A lot more needs to be done in order to develop Pakistan’s entrepreneurship ecosystem.