11 quick facts about the booming ready to wear industry of Pakistan.
Women’s ready to wear industry is rapidly growing in the big cities of Pakistan. Here are some interesting tidbits about the brands that you love!
1) A pioneer of pret wear in Pakistan, Generation was established by Saad Rahman and Nosheen Rahman in 1983.
2) Generation was the first to use ‘size system’ in Pakistan, tweaking them to eventually develop the 8, 10, 12, 14 and 16 size system that is now the standard in the prêt wear category.