Redefining Consumer Connections
The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
Khaadi
Why ‘A Woman Will Always Be Lyla’
Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf.
KAMN Members Vote on Their Favourite Ads
Alifya Sohail reports on KAMN’s new initiative.
One Size Does Not Fit All
Fiza Kazmi on why plus sizes are still hard to find on Pakistan’s fashion radar.
Granny’s High-Flying Jars
Is PJ’s Jars' partnership with Khaadi the start of something bigger?
A Pop Culture Without Brands
Our brand communication is failing to make it into the annals of Pakistani pop culture.
What Makes a Pakistani Brand Iconic?
Pakistani brands need to work harder and smarter if they are to achieve real icon stature.
The Reinvention of Khaadi
Khaadi, perhaps Pakistan’s most iconic fashion brand, recently embarked on a deep-rooted reinvention.
Hit Refresh: Khaadi’s Brand Asset Transformation
Taniya Hasan on why Khaadi changed its logo.
An Unconventional New Lawn Trend
Generation, Sana Safinaz and Khaadi campaigns for lawn are a breath of fresh ad air.
The drums of success
Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile
This is Khaadi
The hands say it all.
The train journey to nowhere
Can anyone figure out what's going on in Khaadi's winter campaign?
Then or now?
Was advertising ever effective?
The SME opportunity in a connected world
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
Aakhir dil hai Pakistani
As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big.
Campaign Watch
A review of the latest campaigns that centred around celebrating the love for Pakistan.
Finding Pakistaniat
Tyrone Tellis on giving Pakistani advertising a distinct identity.
Brands, brands everywhere!
11 quick facts about the booming ready to wear industry of Pakistan.
Khaadi's multinational ambitions
Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan.
Five facts about Pakistan's ready to wear market
Shamoon Sultan, CEO, Khaadi, weighs in on the industry.