Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ
Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs.
Ready to wear in Pakistan
From 'kapray ki thaan' to display racks and visual merchandising
The factors that drove the change in the clothing mindset of urban Pakistanis.
Brands, brands everywhere!
11 quick facts about the booming ready to wear industry of Pakistan.
Cover Story – The Prêt Effect
Prêt is booming in the big cities, but will its appeal spread deeper into the smaller cities and towns of Pakistan?