Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ
Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs.
Pret wear in Pakistan
From 'kapray ki thaan' to display racks and visual merchandising
The factors that drove the change in the clothing mindset of urban Pakistanis.
Brands, brands everywhere!
11 quick facts about the booming ready to wear industry of Pakistan.
Khaadi's multinational ambitions
Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan.