“Gul Ahmed’s #MeinPerfectHoon campaign targets women who doubt their self-image every single day” In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign. Updated 09 Mar, 2017 04:03pm
Brands, brands everywhere! 11 quick facts about the booming ready to wear industry of Pakistan. Updated 13 Nov, 2015 11:20am
The big sleep Sinuous limbs, flowing hair, bright colours – this year's lawn campaigns offer nothing unique or refreshing. Updated 05 Jun, 2015 12:29pm