Redefining Consumer Connections
The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
Gul Ahmed
What Makes a Pakistani Brand?
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
Covering Up Fashionably
Taniya Hasan on the success of the ‘modest wear’ lines launched by Gul Ahmed and Sapphire.
Fashioning Lifestyles
What Pakistani retail brands are doing to forge ahead.
Feel it, don’t think it
Fashion brands should avoid falling into the trap of functionality.
Piggybacking on patriotism
As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity.
“Gul Ahmed’s #MeinPerfectHoon campaign targets women who doubt their self-image every single day”
In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign.
Brands, brands everywhere!
11 quick facts about the booming ready to wear industry of Pakistan.
The big sleep
Sinuous limbs, flowing hair, bright colours – this year's lawn campaigns offer nothing unique or refreshing.