Aurora Magazine

Eight ads with great insight

The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads.

PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.

Advertising professionals on how they would carve a new brand identity for Pakistan.

Why the official logo for Pakistan’s 70 years of Independence falls short of expectations.

Local and regional ad campaigns which make use of 'joy marketing' and 'feel-good' vibes to their advantage.

The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.

A review of the latest advertising campaigns.