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Aurora's editorial from the May-August 2025 issue.
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Always far more than only the sum of its parts, should have advertisers done more to ensure Aurora’s continuity? Javed Jabbar poses the question.
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Looking at advertising agencies from the vantage point of the last 27 years.
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Evaluating the creative journey of Pakistan’s ad agencies from the 1970s to the present.
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Which brands have reigned supreme since 1998?
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Faraz Maqsood Hamidi wraps up a column that lasted 27 years.
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The evolution of media buying houses from 1998 to the present.
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How has the PR industry changed in the last 27 years?
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The government may be the nation’s largest advertiser, but is it the nation’s greatest communicator?
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Shoaib Qureshy recaps his contributions to Aurora
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How has advertising as a career been viewed in the last 27 years?
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How have women fared in advertising over the last 27 years?
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How has the Pakistani consumer changed in the last 27 years?
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Acknowledging Aurora’s contribution to the ad industry, Zohra Yusuf expresses her hope of seeing the return of the magazine in digital form.
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How has the retail sector changed in the last 27 years?
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How has the media landscape changed in the last 27 years?
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How have Pakistanis' lifestyles changed in the last 27 years?
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How has the banking sector evolved over the last four decades?
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Through its commitment to authentic content, Aurora has served a foundational role in the
evolution of Pakistan’s marketing and advertising industry, writes Amin Rammal.
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Pakistan's start-up culture: an overview
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From Aurora's archives
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The impact of China and Dubai on Pakistan's economy
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Umair Kazi looks back at an era.
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AI and the advertising and marketing functions.
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Reliving the Aurora Awards.
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Aurora: 1998-2025
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Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
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THE VOICE OF THE ADVERTISING INDUSTRY 1998-2025
