Aurora Magazine

Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim.

Hiroshi Kawamura, Managing Director, Pak Suzuki, speaks to Aurora about his company’s plans to use biogas as an alternative energy source, improve driving practices and contribute to the growth of Pakistan’s auto industry.

Swirling in the obsolescence of gasoline-induced exhaust fumes,
Umair Kazi discerns the ultimate luxury car.

Emen Iftikhar Kiani selects her favourite and least favourite ad campaigns.

Fuel prices may hit the sky, but if your bonnet is higher than the guy next to you, apparently it’s worth it, comments Misha Mutallib.

Metrics deserve both our respect and our caution, writes Ans Khurram.

Car advertising in Pakistan needs to take a U-turn, argues Sami Qahar.

Given that Pakistan has yet to develop a sufficiently robust EV ecosystem, auto buyers are likely to get a far more satisfying ride on a hybrid, argues Faizan S. Syed.