Muneeza Shamsie, Sitara-i-Imtiaz, writer, critic, literary journalist, bibliographer and editor, speaks to Aurora about her early influences and the journey that has made her today’s foremost authority on Pakistani English literature.
The future of branding is not about pretending you are saving the world. It's about delivering real value with transparency and a healthy dose of honesty, argues Ad Mad Dude.
Daniah Ishtiaq, co-Founder and Strategy Lead and Hira Mohibullah,
co-Founder and Creative Lead, ‘And The Nerve!’, speak to Mamun M. Adil
about opening their own agency and what makes them different.
Namra Khalid, Founder, Karachi Cartography, speaks to Alifya Sohail about the critical importance of map making in identifying sustainable solutions for communities most affected by climate change.
Creative and digital agencies are converging into hybrid models capable of delivering emotionally resonant brand-building campaigns and data-driven digital strategies, writes Rashna Abdi.
