Aurora Magazine

Promoting excellence in advertising

Reimagining Bridal Henna

Launched in response to rising violence reported during the pandemic, InkVisible, a campaign by UN Women and Impact BBDO, uses henna to highlight domestic abuse in Pakistan. Riva Khwaja reports.

Blogs

Outside The Fast Lane

Taking pride in using less: reflections on a hot summer in Aliabad, Hunza.

Magazine

Urdu ka Janazah

Faizan Usmani decries the lack of language proficiency among Urdu copywriters.

Latest

Faster, Smarter and More Personal

“Pakistani writing in English has a much wider perspective than most people credit it for”

Dodging the Algorithm

Featured Stories

“Fashion has been commercialised to the extent that people do not appreciate the art behind it”

Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone.

Submerged in Crisis: The State of Maternal and Neonatal Care post-floods

Zoya Anwer highlights the urgent need to invest in community health workers, improve disaster response, and include women in climate resilience planning.

People

Being Karachista

A day in the life of Salima Feerasta aka Karachista, one of Pakistan’s prominent lifestyle influencers.

Magazine

Balance in the Age of the Always-On Culture

Changing the work culture in Pakistan will involve a collective and concentrated effort from policymakers, employers and employees, writes Fauzia Kerai Khan.