Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
Campaigns
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
Campaign Register (September-October 2024)
Ad campaigns released in September-October 2024.
A Woman’s Right To Inherit
Tabinda Hussain covers Mobilink Microfinance Bank's latest campaign, 'The Invisible Heirs.'
A Bump Up For Friendship
Sadia Kamran covers Candi's latest campaign.
The Seedhi Saadhi Khushi of Sooper Soft Bakes
Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign.
Kashmir Spreads Its Wings
Sadia Kamran covers Kashmir Cooking Oil's latest campaign.
Don’t Cut, Peel or Grate. It’s Only Shampoo.
Lifebuoy Shampoo launches their variant, Naturally Strong, with onions as its core ingredient.
Campaign Watch
Rameen Fasih reviews the latest campaigns.
It Took 75 Years To Write This Article in 7.5 Seconds
That’s because this article was written by AI.
A Few of my Favourite Things
Sheharyar Ali on a few of his favourite recent ad campaigns.
Campaign Register (March-April 2022)
Ad campaigns released in March-April 2022.
In-Person Effies Are Back
The Effies were held on-ground after two years .
EFU’s Backup Plan
EFU's strategic response to Covid-19.
Campaign Watch (Sep-Oct 2021)
The good and the bad [commercials] from this past year, according to Hamna Farrukh, copywriter, Ishtehari.
Campaign Watch (May-Jun 2021)
Sheheryar Jamal Pasha on the good (and bad) campaigns prior to May 2021.
Campaign Register (May-Jun 2021)
Campaigns for March-April 2021
Campaign Watch: Sept-Oct 2020
Jawahira Javed picks her favourite and not-so-favourite ads.
Campaigns for March-April 2020
The agencies behind recent campaigns.
A Few of My Favourite Things
Irteza Rehman lists his favourite ad campaigns from the recent past.
Campaigns for January-February
Campaigns run during the months of January - February 2020
Campaign Watch
Muhammad Ali Khan, Spectrum VMLY&R, give his take on last season's campaigns.
Campaign Watch: End 2019
Shrinking budgets. Dwindling timelines. Non-existent briefs.
Kashmir take a new positioning
With their new logo and packaging, the company is targeting anyone and everyone who is young at heart.
Celebrating beauty
Does beauty truly lie in the ‘Eyes of the beholder’?
Lost on the activation highway
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?