Aurora Magazine

Promoting excellence in advertising

Published in Mar-Apr 2020

Campaigns for January-February

Campaigns run during the months of January - February 2020

Asian Consumer Care Pakistan

Brand: Dabur Amla Hair Oil

Brief: Promote Dabur Amla Hair Oil as the preferred hair-care products that combines innovation with tradition.

Creative Agency: Wundernerf

Media Agency: GroupM

Digital Agency: In-house

Creative Team: Khurram Jaffar, Mahrukh Shaikh

Account Team: Khurram Jaffar

Media: Print, TV, Cinema, Digital, POS


Bisconni

Brand: Chai Wala Biskut

Brief: Launch Chai Wala Biskut

Creative Agency: Manhattan Communications

Media Agency: OMD Pakistan

Digital Agency: Digitz

Creative Team: Shahzeb Ahmed, Sharjeel Ahmed, Mehwish Hasan

Account Team: Ovais Khawaja

Media: TV, Radio, OOH, Digital, POS


Domino’s Pakistan

Brand: Domino’s Pizza

Brief: Digital campaign to promote the Mighty Deal.

Creative/Digital Agency: Synite Digital

Creative Team: Fatima Nasir, Muhammad Faisal Rana, Sidra Salman, Sabir Shah

Account Team: Raheel Ahmed, Abdul Basit, Amna Junaid, Emaad Khan

Media: Digital


English Biscuit Manufacturers

Brand: Choco Lava

Brief: Launch Choco Lava.

Creative/Digital Agency: Ogilvy Pakistan

Media Agency: m/SIX

Creative Team: Waleed Ansari, Ali Askari, Abdul Azeem, Alina Nabi, Moniba Qureshi, Nabia Vanessa

Account Team: Sumair Jokhio, Zain Khan, Naved Qureshi, Tahir Yousuf

Media: TV, OOH, Digital


Let’s Beat MS

Brand: Let’s Beat MS

Brief: Create awareness about Multiple Sclerosis.

Creative /Digital Agency: Synite Digital

Creative Team: Fatima Nasir, Muhammad Faisal Rana, Sidra Salman, Sabir Shah

Account Team: Raheel Ahmed, Emaad Khan, Marium Khan

Media: Digital


McDonald’s Pakistan

Brand: Happy Meal Filet-o-Fish

Brief: Promote Filet-o-Fish combo.

Creative/Digital Agency: Manhattan Communications

Media Agency: Kinetic Pakistan, Mediacom

Creative Team: Shahzeb Ahmed, Sharjeel Ahmed, Yasir Aslam, Subhan Ghani, Ahmed Hassan, Adeeba Khan, Arsalan Qureshi

Account Team: Shahbaz Mirza, Nivyan Rehmani, Tehmina Siddiqi

Media: Radio, OOH, Digital, POS


McDonald’s Pakistan

Brand: Happy Meal Toys

Brief: Promote Happy Meal’s new toy series.

Creative/Digital Agency: Manhattan Communications

Media Agency: Kinetic Pakistan

Creative Team: Shahzeb Ahmed, Sharjeel Ahmed, Yasir Aslam, Subhan Ghani, Ahmed Hassan, Adeeba Khan, Arsalan Qureshi

Account Team: Shahbaz Mirza, Nivyan Rehmani, Tehmina Siddiqi

Media: OOH, Digital, POS


McDonald’s Pakistan

Brand: McCafé

Brief: Promote McCafé Coffee and Cookie combo

Creative/ Digital Agency: Manhattan Communications

Media Agency: Kinetic Pakistan, MediaCom

Creative Team: Shahzeb Ahmed, Sharjeel Ahmed, Yasir Aslam, Subhan Ghani, Ahmed Hassan, Adeeba Khan, Arsalan Qureshi

Account Team: Shahbaz Mirza, Nivyan Rehmani, Tehmina Siddiqi

Media: Radio, OOH, Digital, POS


Shan Foods

Brand: Shan Recipe Mixes

Brief: Strengthen brand equity by launching a new brand platform.

Creative Agency: Ogilvy Pakistan

Media Agency: GroupM

Digital Agency: Team Reactivate

Creative Team: Ogilvy Pakistan

Account Team: Ogilvy Pakistan

Media: TV, Radio, OOH, Digital


Star Mughal Developers

Brand: Civic Centre Gujranwala

Brief: Launch Brand Enclave

Creative/Media/ Digital Agency: Message Communications

Creative Team: Adnan Mazhar, Usman Mirza

Account Team: Ejaz Hussain, M Sabir

Media: Print, OOH, Digital, POS


The Coca-Cola Company

Brand: Coke & Meals

Brief: Promote Coke with meals.

Creative Agency: Soho Square

Media Agency: Brainchild Communications

Digital Agency: Digitz

Creative Team: Sheharyar Ali, Jawahira Javed, Junaid Younas Verka, Zehra Zaidi

Account Team: Ahmad Azim, Hassan Bangash, Kiran Iftikhar

Media: TV, OOH


The Coca-Cola Company

Brand: Sprite – PSL

Brief: Positioning Sprite as the ultimate thirst quencher.

Creative Agency: Soho Square

Media Agency: Starcom

Digital Agency: Digitz

Creative Team: Sheheryar Ali, Jawahira Javed, Younas Verka, Zehra Zaidi

Account Team: Hassan Bangash, Kiran Iftikhar

Media: TV, OOH, POS