Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
Top TV advertisers in FY 2015-16 and FY 2014-15.
Why objectifying men in advertising is equally distasteful and harmful as objectifying women.
In conversation with Muhammad Kamran Khan, Country Head, HMD Pakistan & Afghanistan.
Pakistan State Oil, after a hiatus of almost 10 years, launches a corporate campaign to mark its 40 years in business.
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.
The lure of the Government as an advertiser and the complexities that go with it.
Behavioural economics uses experiments that observe human behaviour in order to uncover how we think.
If Karachi, Lahore and Islamabad were cars, which ones would they be?
Why brutal simplicity in thought is so vital to good advertising.
Will Samsung learn from its past mistakes and have a spectacular 2017?
Why companies must realise that their website is a valuable piece of their real estate.
![The [Muslim] consumer and [Islamic] marketing](https://i.dawn.com/thumbnail/2017/04/58e60a3ec069b.jpg "The [Muslim] consumer and [Islamic] marketing")
