Can Sting’s latest ad campaign help salvage Amir Khan’s illustrious reputation as a boxer?
Top communication agencies which advertised in print, television and radio in Fiscal Year 2015-16.
Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'.
Pakistan's real estate sector at a glance...
No matter what Hollywood or Bollywood does, we have our own values which need to be reflected in our dramas and ads.
It is high time for brands to embrace the mobile web.
Why marketers should focus on making their campaigns ‘effective’ as opposed to ‘viral’.
Millennials may be demanding, but there is nothing better for brand health than to hook them, says Julian Saunders.
Millennials may want to change the world, but in the meantime they will settle on changing the way you think.
Four tips on how to sell to the Millennials.
