Islamabad United got to keep the cup. However as a whole, the one brand that truly won is Pakistan itself.
If we want people to like us advertisers again, we have to give them some respect and some reward for their time.
For Pakistan's cement industry's growth, much will depend on how the economy performs and the government responds.
There is no doubt that the Lipton “taste challenge” campaign has stood out and generated Top of Mind awareness.
Pakistan's steel industry is beleaguered with many problems and is still in search of its real potential.
Novelty and engagement are what is required,
Why brand managers have forgotten the art of brilliance in marketing.
There is a difference between inspiration and plagiarism, and your inner voice knows it.
