"And then she applies the cream and becomes white and confident. But not too confident. And gets married. To a doctor."
Julian Saunders on the big trend that higher purpose branding has become.
Berating the educational institutes for the poor quality of their teaching.
Pakistan's spice category has enormous growth potential, but needs to overcome various barriers to realise its promise.
Haider Khan, Group Brand Manager, Junaid Jamshed, talks about 'Soully East' and what the brand stands for.
