How digital retail will completely change advertising Steps our local brands and ad agencies need to take in order to attract digital shoppers. WHATSAPP
How to deal with a social media crisis like a human being Instead of fearing social media when things go awry, brands should employ understanding, empathy and honesty. WHATSAPP
Over a cup of chai Delectable variations of parathas, an upscale ambiance and quirky art themes have made Chai Shai and Chai Wala a hit. WHATSAPP
Yamaha makes a comeback Will Yamaha’s latest motorbike, the YBR-125, up the industry’s game? WHATSAPP
Promoting patriotism – the right way How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day. WHATSAPP
The 'wondrous' world of Ramzan campaigns Although Ramzan brings with it a treasure trove of behavioural insights, very few ad agencies effectively mine them. WHATSAPP
