News Archives for Marketing - 2015-03-01

"A decent sized OOH campaign reports discrepancies of 17 to 20%"

Rafi Abidi, Founder and CEO, Outdoor Advertising Assets (OAA), on how their tool provides an audit of OOH media.

In their search for big ideas, brands and their agencies need to re-evaluate their approach.

Jamil Mughal, Director Marketing, McDonald’s Pakistan, on what McDonald's aims to achieve from its Open Door Programme.

Naila Kassim, Head, Corporate Communications and HR, Engro Corp talks about their 'I am the Change' initiative.

To be effective, big ideas have to be rooted within the brand’s values.

Making a big idea big takes more than getting a celebrity to sing.

There are two kinds of people in marketing world; those who shoot TVCs in Thailand and those who keep wondering why.

Ali Hayat, Resident Director, Interflow Lahore, in karmic mode.

We don’t need a rocket to reach for the stars. Just an imagination and five simple steps to glory.