Rafi Abidi, Founder and CEO, Outdoor Advertising Assets (OAA), on how their tool provides an audit of OOH media.
Naila Kassim, Head, Corporate Communications and HR, Engro Corp talks about their 'I am the Change' initiative.
Jamil Mughal, Director Marketing, McDonald’s Pakistan, on what McDonald's aims to achieve from its Open Door Programme.
In their search for big ideas, brands and their agencies need to re-evaluate their approach.