News Archives for Marketing - 2015-03-01

"A decent sized OOH campaign reports discrepancies of 17 to 20%"

Rafi Abidi, Founder and CEO, Outdoor Advertising Assets (OAA), on how their tool provides an audit of OOH media.

Naila Kassim, Head, Corporate Communications and HR, Engro Corp talks about their 'I am the Change' initiative.

Jamil Mughal, Director Marketing, McDonald’s Pakistan, on what McDonald's aims to achieve from its Open Door Programme.

In their search for big ideas, brands and their agencies need to re-evaluate their approach.

Making a big idea big takes more than getting a celebrity to sing.

To be effective, big ideas have to be rooted within the brand’s values.

There are two kinds of people in marketing world; those who shoot TVCs in Thailand and those who keep wondering why.

We don’t need a rocket to reach for the stars. Just an imagination and five simple steps to glory.

Ali Hayat, Resident Director, Interflow Lahore, in karmic mode.