Aurora Magazine

Promoting excellence in advertising

Sep - Oct 2024

Interview Published in Sep-Oct 2024
Gaming for Engagement

Gaming for Engagement

Gamification is emerging as a powerful tool to drive consumer engagement. However, it may not be suitable for every brand, warns Sarah Siddiqui.
Accept and Adapt

Accept and Adapt

Climate change cannot be fought. We need to accept it as our new reality and collectively make the adaptations required to survive, argues Shaista Ayesha.
Requiem for an Industry

Requiem for an Industry

Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.
Saving Karachi’s Oxygen Islands

Saving Karachi’s Oxygen Islands

Planting mangroves has become a popular CSR activity. But in our rush to tick the right box, are we actually regenerating any mangrove growth? Tariq Alexander Qaiser poses the question.
Branded Bubbles Profile Campaign Watch
Campaign Watch

Campaign Watch

Mahwish Syed, Creative Consultant, Symmetry Group picks her favourite and not-so-favourite recent ad campaigns.