As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging.
Published22 Mar, 202509:58pm
A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
Updated13 Mar, 202510:42am
Stereotyping works both ways and advertisers must strive for balance in their depictions of both men and women, opines Tyrone Tellis.
Published30 Aug, 202412:37am
Tamoor Mir makes the case about why the agri sector needs to leverage the power of advertising to highlight its potential and benefits.
Updated16 May, 202411:17am
In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions.
Updated22 May, 202312:36pm
Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.
Updated16 May, 202312:35pm
The ad industry’s mania for foreign-made ad film productions is selling Pakistani creativity short, argues Shoaib Qureshy.
Published23 Dec, 202202:52pm
