The Perfect Word at the Perfect Time
Ali Hayat on what it takes to deliver a perfect VO.
Ads in Pakistan
Reviving Pakistan’s Great Advertising Legacy 2.0
Ad Mad Dude lists 15 key insights for a creative renaissance.
There are Men (and Then) There are Men
Stereotyping works both ways and advertisers must strive for balance in their depictions of both men and women, opines Tyrone Tellis.
Understanding What We Eat
Tamoor Mir makes the case about why the agri sector needs to leverage the power of advertising to highlight its potential and benefits.
Brand Baja!
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
Fault Lines Beyond the Media
A growth in media choice has exposed flaws within advertising.
Campaign Register (March-April 2023)
Ad campaigns released in January-February 2023
Losing Shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
We Are All Winners
Are the Effies bringing value to Pakistan’s advertising and marketing industries?
Growing Up with a Pencil in His Hand
Zeenat Chaudhary profiles Umair Anwar, CEO and Creative Lead, We Are Transmedia (WRT).
Brands, Culture and Smart Advertising
Tyrone Tellis on how smart advertising has helped brands change habits and perceptions.
“Naach Meri Jaan, Tujhay Paisa Milay Ga”*
In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions.
"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"
Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.
What Will Pakistani Advertising Look Like in 2098?
Ali Rez imagines the next 75 years – if only we could choose.
Are Our Ads Really Made in Pakistan?
The ad industry’s mania for foreign-made ad film productions is selling Pakistani creativity short, argues Shoaib Qureshy.
I Hate Ads!
"Bring life to concepts by putting them under a big idea and letting them fly."
Campaign Watch (Sep-Oct 2021)
The good and the bad [commercials] from this past year, according to Hamna Farrukh, copywriter, Ishtehari.
Left to Rot
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Storytime: Are the Narratives Built for Digital Effective?
As we move into a whole new era of digital consumption, how we tell the stories we do becomes more important.
Catching The Virus
How branded content can achieve virality.
A Few of My Favourite Things
Irteza Rehman lists his favourite ad campaigns from the recent past.
Campaign Watch
Muhammad Ali Khan, Spectrum VMLY&R, give his take on last season's campaigns.
A few of our favourite things
The Aurora team pick their favourite ads from 2019.
Jingle all the way
When it comes to jingles, simplicity matters.
The Top 5 TVCs of 2019
From Aurora's 10 Pros in Top 5 Mode
“Take It Lite”
Nestle’s EveryDay Lite carves a space for itself in Pakistan’s tea whitener market
The singularity of the written word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
How not to mock your audience
If we want people to like us advertisers again, we have to give them some respect and some reward for their time.
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!