Client: Abbott Nutrition International

Brand: Ensure
Brief: Highlight ‘age doesn’t matter; health matters
Creative Agency: Ishtehari
Digital Agency: Convex Interactive
Media Agency: GroupM
Creative Team: Syed Yasir Ali, Haroon Rasheed, Umer Tahir, Ahmed Malik
Account Team: Erum Shaikh
Media: TV, Digital, POSM

Client: Abbott Nutrition International

Brand: PediaSure
Brief: PediaSure is the solution to height growth issues
Creative Agency: Ishtehari
Digital Agency: Ishtehari
Media Agency: GroupM
Creative Team: Syed Yasir Ali, Haroon Rasheed, Umer Tahir, Ahmed Malik
Account Team: Erum Shaikh
Media: TV, Digital, POSM

Client: Abbott Laboratories

Brand: Talopax
Brief: Create awareness
Creative Agency: In-house
Media Agency: Synchronize Carat
Creative Team: Imranuddin
Account Team: Zohaib Shaikh
Media: Print

Client: Askari Bank Limited

Brand: ABL Banking Service
Campaign: Askari Bank Free Services – Khushiyoun Par No Charge
Brief: Inform customers about the introduction of free-of-charge services across Pakistan
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Nosheen Razzaq, Sohail Manzoor
Account Team: Sardar Muhammad Omar Faruk
Media: Print, Digital

Client: Attock Petroleum Limited

Brand: Attock Petroleum Limited
Campaign: Public Safety Awareness (PSA) messages
Brief: Radio campaign on the need to take safety precautions when refuelling at the filling station
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Nosheen Razzaq
Account Team: Sardar Muhammad Omar Faruk
Media: Radio

Client: BankIslami

Brand: One Touch Banking
Brief: Re-launch One Touch Banking and highlight OTC transaction features
Creative Agency: RG Blue Communications
Digital Agency: RG Blue Communications
Media Agency: RG Blue Communications
Creative Team: Oswald Lucas, Muhammad Ahmed, Ahmar Shahab, Sabir Jamal, Rashid Khan, Yousuf Shahzad, Khunsha Khan
Account Team: Mariam Keeriyo, Dania Malik
Media: TV, Radio, OOH, Social media

Client: Bestway Cement

Brand: Bestway Cement
Campaign: Corporate Independence Day
Brief: Bestway Cement’s contribution towards building a greener and more sustainable Pakistan
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Taimoor Leghari, Nosheen Razzaq, Sohail Manzoor
Account Team: Sardar Muhammad, Omar Faruk, Muhammad Saqib Shahzad
Media: Print, Digital

Client: Cheezious

Brand: Bazinga
Brief: Rebranding of Fried Chicken Burger with new identity “Bazinga”
Digital Agency: Benda’ood Studio
Creative Team: Jebraan, Usman, Naveed
Account Team: Zohaib, Shameel, Humaira
Media: OOH, Digital, Print, Radio, PR

Client: Eighteen by ORA

Brand: Heights
Brief: Luxury Apartment Launch
Creative Agency: Golden Circle
Media Agency: Time & Space
Digital Agency: Golden Circle
Creative Team: Naeem Raza, Zara Bangash, Shargeel Zafar, Sherjeel Rehman
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH

Client: Fauji Cereals

Brand: Fauji Corn Flakes
Brief: Breakfast equals Fauji Corn Flakes
Creative Agency: Golden Circle
Media Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH

Client: Faysal Bank Limited

Brand: Faysal Bank Limited
Brief: Faysal Bank has made the world’s largest conversion from conventional to Islamic banking
Creative Agency: Nutshell Communications
Media Agency: GroupM
Digital Agency: Synite Digital
Creative Team: Subhan Ellahi, Mehrunisa Azhar, Younis Shahid, Hashaam Hasan, Haris Waqar, Ushna Siddiqui
Account Team: Unaizah Ali, Faisal Jafri, Usman Toor and Daniyal Zuberi
Media: TV, Print, OOH, Digital, in-Branch branding

Client: Habib Bank Limited

Brand: HBLPSL
Brief: Jahan Fans wahan stadium, celebrating the Spirit of Cricket
Creative Agency: Adcom Leo Burnett
Media Agency: Brainchild Communications
Digital Agency: Symmetry Digital
Creative Team: Alifia Dairkee, Bilal Alvi, Osama Haseeb Khan, Sindeed Zubair, Zeeshan Yaqoob
Account Team: Mubeshar Aziz, Mustafa Awan, Saad Saleem, Mehdi Siddiq
Media: TV, Radio, OOH, Digital, Activation, Print

Client: Habib Bank Limited

Brand: Konnect Islamic by HBL
Brief: Promote Konnect Islamic Debit Cards
Creative Agency: Prestige Communications
Media Agency: Brainchild Communications
Digital Agency: Symmetry Digital
Creative Team: Shoaib Baloch, Sajid Hussain
Account Team: Ammar Raza, Kamal Mir
Media: TV, Digital, Trade

Client: Habib Metropolitan Bank

Brand: Ladies Account
Brief: Partner with Bismah Maroof, Captain, Pakistan Women’s Cricket Team to promote Habib Metro Ladies Account
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Ferrukh Syed, Imran Khan
Account Team: Shoaib Hasan, Saman Farook, Khizar Hayat
Media: TV, Print, Radio, OOH

Client: Haier Pakistan

Brand: AC
Brief: Summer Launch
Creative Agency: Golden Circle
Media Agency: Starcrest Media
Digital Agency: IO Digital
Creative Team: Naeem Raza, Sherjeel Rehman, Ibrash Ali
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH

Client: Hamdard Laboratories (Waqf) Pakistan

Brand: Rooh Afza Go
Brief: Introduce the New SKU (500 ml PET bottle)
Creative Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Digital Agency: Blitz Advertising
Creative Team: Shakeeb Faruqui, Jibran Siddiqui, Zahid Qureshi, Muzammil Ibrahim, Kamran Khan, Kashif Abbas, Laraib Leghari, Adeel Hassan Siddiqui, Mansoor Khan, M. Sadin Ali, Hassan Siddiqui
Account Team: Sehrish Roshan Ali, Ammar Anwer, Zeeshan Tahir, Nile Abdullah, Osama Saleem, Aman Imran Khan
Media Team: Asif Ali, Azeem Abdullah, Faizan Haq, Muhammad Asif, Benish Rafique
Media: Print, Digital, TV

Client: Hamdard Laboratories (Waqf) Pakistan

Brand: Naunehal
Brief: Introduce Naunehal’s infant care category with a modern rendition of the iconic Naunehal song
Creative Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Digital Agency: Blitz Advertising
Creative Team: Shakeeb Faruqui, Jibran Siddiqui, Zahid Qureshi, Muzammil Ibrahim, Kamran Khan, Kashif Abbas, Laraib Leghari, Adeel Hassan Siddiqui, Mansoor Khan, M. Sadin Ali, Hassan Siddiqui
Account Team: Sehrish Roshan Ali, Ammar Anwer, Zeeshan Tahir, Nile Abdullah, Osama Saleem, Aman Imran Khan
Media Team: Asif Ali, Azeem Abdullah, Faizan Haq, Muhammad Asif, Benish Rafique
Media: OOH, Print, Digital, TV, Radio

Client: Hamdard Laboratories (Waqf) Pakistan

Brand: Naunehal
Brief: Create awareness about World Sight Day via Naunehal’s platform
Creative Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Digital Agency: Blitz Advertising
Creative Team: Shakeeb Faruqui, Jibran Siddiqui, Zahid Qureshi, Muzammil Ibrahim, Kamran Khan, Kashif Abbas, Laraib Leghari, Adeel Hassan Siddiqui, Mansoor Khan, M. Sadin Ali, Hassan Siddiqui
Account Team: Sehrish Roshan Ali, Ammar Anwer, Zeeshan Tahir, Nile Abdullah, Osama Saleem, Aman Imran Khan
Media Team: Asif Ali, Azeem Abdullah, Faizan Haq, Muhammad Asif, Benish Rafique
Media: Digital, OOH

Client: Hamdard Laboratories (Waqf) Pakistan

Brand: Naunehal
Brief: Create awareness about World Dyslexia Day via Naunehal’s platform
Creative Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Digital Agency: Blitz Advertising
Creative Team: Shakeeb Faruqui, Jibran Siddiqui, Zahid Qureshi, Muzammil Ibrahim, Kamran Khan, Kashif Abbas, Laraib Leghari, Adeel Hassan Siddiqui, Mansoor Khan, M. Sadin Ali, Hassan Siddiqui
Account Team: Sehrish Roshan Ali, Ammar Anwer, Zeeshan Tahir, Nile Abdullah, Osama Saleem, Aman Imran Khan
Media Team: Asif Ali, Azeem Abdullah, Faizan Haq, Muhammad Asif, Benish Rafique
Media: Digital, OOH

Client: Hamdard Laboratories (Waqf) Pakistan

Brand: Naunehal
Brief: Create awareness about World Food Day via Naunehal’s platform
Creative Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Digital Agency: Blitz Advertising
Creative Team: Shakeeb Faruqui, Jibran Siddiqui, Zahid Qureshi, Muzammil Ibrahim, Kamran Khan, Kashif Abbas, Laraib Leghari, Adeel Hassan Siddiqui, Mansoor Khan, M. Sadin Ali, Hassan Siddiqui
Account Team: Sehrish Roshan Ali, Ammar Anwer, Zeeshan Tahir, Nile Abdullah, Osama Saleem, Aman Imran Khan
Media Team: Asif Ali, Azeem Abdullah, Faizan Haq, Muhammad Asif, Benish Rafique
Media: Digital, OOH

Client: Hamdard Laboratories (Waqf) Pakistan

Brand: Naunehal
Brief: Create awareness about sleep deprivation in children on World Children’s Day via Naunehal’s platform
Creative Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Digital Agency: Blitz Advertising
Creative Team: Shakeeb Faruqui, Jibran Siddiqui, Zahid Qureshi, Muzammil Ibrahim, Kamran Khan, Kashif Abbas, Laraib Leghari, Adeel Hassan Siddiqui, Mansoor Khan, M. Sadin Ali, Hassan Siddiqui
Account Team: Sehrish Roshan Ali, Ammar Anwer, Zeeshan Tahir, Nile Abdullah, Osama Saleem, Aman Imran Khan
Media Team: Asif Ali, Azeem Abdullah, Faizan Haq, Muhammad Asif, Benish Rafique
Media: Digital, OOH

Client: Hameed Latif Hospital

Brand: Hameed Latif Hospital
Brief: Raise awareness about Pakistan’s first IVF centre
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Naheed Zahra, Fakhra Mehmood, Areeb Altaf
Account Team: Zain Ul Abedin, Salman Haider
Media: Print, OOH

Client: Hilal Retail

Brand: Domino’s Pizza
Campaign: Term Deposit
Brief: Promote Domino’s food partnership with Quetta Gladiators in the PSL Season 8
Creative Agency: Synergy Dentsu
Media Agency: GroupM & Synchronize Carat
Digital Agency: Synite Digital
Creative Team: Sabir Shah, Javeria Khan, Owais Piracha, Zeeshan Rasheed, Shahid Hussain
Account Team: Haniya Rana, Faisal Alavi, Adiya Nabi, Maaz Ishtiaq Media: TV, Radio, OOH

Client: Honda Atlas Cars Pakistan Limited

Brand: Honda City
Brief: Image building campaign
Creative Agency: Golden Circle
Media Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Naeem Raza, Asif Javed
Account Team: Mehreen Arjumand, Zain Ashraf
Media: Digital, OOH, Activation

Client: Honda Atlas Cars Pakistan Limited

Brand: Honda HRV
Brief: Create post Launch excitement for Honda HRV
Creative Agency: Golden Circle
Media Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Naeem Raza, Asif Javed
Account Team: Mehreen Arjumand, Zain Ashraf
Media: OOH, Digital, Activation, Dealership activities

Client: KFC

Brand: Feel Good Real Good
Brief: Take the brand equity forward
Creative Agency: Synergy Dentsu
Media Agency: Brainchild Communications
Digital Agency: Synite Digital
Creative Team: Ferrukh Syed, Noor Sohail, Imran Khan and Zeeshan Rasheed
Account Team: Emaad Khan, Saman Farook and Ramiza Mehkri
Media: Digital, TV, Print, Radio, OOH

Client: Khushhali Microfinance Bank Limited

Brand: Khushhali Microfinance Bank Limited Term Deposit
Brief: Promote the banks latest profit rate offer on their Term Deposit products
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Nosheen Razzaq, Muhammad Haris Akram, Sohail Manzoor
Account Team: Sardar Muhammad Omar Faruk
Media: Radio, Digital

Client: Kiwi

Brand: Kiwi Revive All
Brief: Awareness Campaign
Creative Agency: in-house
Media Agency: Synchronize Carat
Creative Team: Noman
Account Team: Zohaib Shaikh
Media: TV, Print, Radio

Client: Maple Leaf

Brand: HD Putty
Brief: Launch brand and create awareness about its features with a fun and creative communication
Creative Agency: RED Publicis
Media Agency: IG Square
Creative Team: Bilal Siddiqi, Raffay Kazmi, Loveeza Iqbal Khokhar, Zeeshan Ullah Kirmani, Abdul Rehman Naveed
Account Team: Hasaan Khurshid, Arsalan Gilani
Media: TV, OOH, Print, Digital

Client: Ministry of Information and Broadcast

Brand: Electricity Conservation/ Public Service
Brief: Promote electricity conservation in a radically different way from routine government advertisements
Creative Agency: Channel7 Communications Pvt. Ltd
Media Agency: Channel 7 Communications Pvt. Ltd
Digital Agency: Channel 7 Communications Pvt. Ltd
Creative Team: Owais Hamid Khan and Ismail Qureshi
Account Team: Malik Shakeel Ahmed and Ahad Humayun
Media: TV, Print, Digital

Client: Moiz Foods

Brand: Moiz Gurr
Brief: Align the brand with a younger audience
Creative Agency: Golden Circle
Media Agency: IG Square
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed, Waseem Amjad, Taskeen Malik
Account Team: Mehreen Arjumand, Khurram Ali
Media: TV, Digital, OOH, Brand activation

Client: Nestlé Pakistan Limited

Brand: NESTLÉ MILKPAK Active
Brief: Launch MP ACTIVE Milk
Creative Agency: RED Publicis
Media Agency: Publicis Media
Creative Team: Ammarah Haroon, Hamza Amjad, Hiba Taha, Haroon Rashid, Tajamul Saqib
Account Team: SAK Lodhi, Musab Ahmed
Media: TV, Digital, OOH

Client: Nestlé Pakistan Limited

Brand: NESTLÉ Bunyad
Brief: Highlight the severity of iron deficiency
Creative Agency: RED Publicis
Media Agency: Publicis Media
Creative Team: Ammarah Haroon, Haleema Ahmed, Asfa Javaid, Haroon Rashid, Ashraf Saqi
Account Team: Zohaib Burki, Fatima Mahmood
Media: TV, Digital, POSM

Client: Nestlé Pakistan Limited

Brand: NESTLÉ Nido 3+
Brief: Communicate the effectiveness of Triple Action Protection
Creative Agency: RED Publicis
Media Agency: Publicis Media
Creative Team: Ammarah Haroon, Haleema Ahmed, Asfa Javaid, Haroon Rashid, Ashraf Saqi
Account Team: Zohaib Burki, Fatima Mahmood, Arsalan Gilani
Media: Digital, POSM

Client: Pakistan Stock Exchange

Brand: PSX Interloop Case Studies
Brief: Announce the company’s transition to a PLC
Creative Agency: Synite Digital
Digital Agency: Synite Digital
Creative Team: Owais, Fahad, Shehroz & Daniyal
Account Team: Haniya Rana, Obaid Ismail, Fyze Kidwai
Media: Digital

Client: ROCHE

Brand: ROCHE Accu Check
Brief: Accu Check Awareness
Creative Agency: Pixel
Media Agency: Synchronize Carat
Digital Agency: Synite Digital
Creative Team: Nusrat
Account Team: Arshad Alam
Media: Radio

Client: Sabir’s Poultry

Brand: Sabroso
Brief: Create fun and engaging player activities for digital content with Team Islamabad United during PSL 8
Creative Agency: Synergy Dentsu
Creative Team: Kayzad Giara, Muhammad Jamal Abdul Qadir, Umeed Malik, Shireen Zaidi, Sarmad Ahfaz Siddiqui, Neha Hijaab, Armeen Faruqi, Fakhra Mehmood
Account Team: Abu Huraira, Salman Haider
Media: Digital

Client: Shell

Brand: Helix
Brief: Build brand equity and increase awareness in the market
Creative Agency: Synite Digital
Media Agency: MindShare
Digital Agency: Synite Digital
Creative Team: Sabir Shah, Haseeb No mani, Murteza Aftab, Faisal Rana, Shahid
Account Team: Haniya Rana, Ramiza Mehkri
Media: Digital

Client: Shell

Brand: Retail
Brief: Promote safety awareness and improve industry standards
Creative Agency: Synite Digital
Media Agency: MindShare
Digital Agency: Synite Digital
Creative Team: Noor Sohail, Haseeb Nomani, Murteza Aftab, Faisal Rana, Jahazaib
Account Team: Haniya Rana, Ramiza Mehkri
Media: Digital

Client: Shoaibee Industries

Brand: Rahber
Brief: Refresh Rahber’s legacy in thermos-ware
Creative Agency: Ishtehari
Digital Agency: Ishtehari
Media Agency: KUN
Creative Team: Ahmad Sabzwari, Aqib Usman, Ammad Khattak, Muhammad Hasnain
Account Team: Shikha Chawla, Raza Merchant, Erum Shaikh
Media: TV, Digital

Client: Skincare Pakistan

Brand: Pretty
Brief: Launch of 2-in-1, Glutathione Serum alongside in Pakistan
Creative Agency: Soch
Media Agency: Group M
Digital Agency: Group M
Creative Team: Inam Ur Raheem
Brand Team: Saad Rehman, Zainab Nazar
Media: TV, Radio, Digital, OOH

Client: Standard Chartered Bank

Brand: SCB Sahar Women’s Account
Brief: Increase financial inclusion among women in Pakistan
Creative Agency: Manhattan International
Media Agency: Synchronize Carat
Digital Agency: Synchronize Carat
Creative Team: Sanam Durrani
Account Team: Sikander Rehan, Murad Salahuddin, Hadi Farooq, Aiza Habib, Hamza Anis, Mehek Zafar
Media: Print, Radio

Client: Stylo Shoes

Brand: Sandals
Brief: Promote Sandal Collection 2023
Creative Agency: Golden Circle
Media Agency: IG Square
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed, Khalid Iqbal
Account Team: Mehreen Arjumand, Zain Ashraf
Media: TV, Digital, OOH

Client: Stylo Shoes

Brand: Shoes
Brief: Promote Summer Collection 2023
Creative Agency: Golden Circle
Media Agency: IG Square
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed, Khalid Iqbal
Account Team: Mehreen Arjumand, Zain Ashraf
Media: TV, Digital, OOH

Client: Tiktok

Brand: Tiktok
Brief: Announce Tiktok’s content partnership with the PSL Franchise
Creative Agency & Production House: Conglo
Media Agency: Starcom
Creative Team: Eman Iftikhar, Zainab Arif, Alizeh Rizvi, Jehanzeb Cheema
Account Team: Sheharyar Ali, Muhammad Khan
Media: TVC, OOH, Platform centric content

Client: United Refrigeration Industries Limited

Brand: Dawlance
Brief: Lifestyle and life improvement through appliance design and technology
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Starcom
Digital Agency: East River
Creative Team: Fizza Shah, Alina Nabi, Sameen Rashid, Asdaq Hussain, Mir Farhad, Ali Anjum
Account Team: Batool-e-Azra, Taha Zaki, Sania Omer