Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
Updated09 Jul, 202401:08pm
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Published24 Oct, 202304:44pm
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
Updated18 Aug, 202305:32pm
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
Published24 Jul, 202303:19pm
In conversation with Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan – TikTok, on how TikTok has managed to become one of Pakistan’s top-used social media apps.
Updated14 Apr, 202301:23pm