Aurora Magazine

Promoting excellence in advertising

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Great Expectations

Great Expectations

Noaman Asar discusses how Pakistani consumers have radically altered in their expectations and behaviour. Updated 16 Jan, 2024 02:47pm
Chilling With Nescafé

Chilling With Nescafé

Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range. Published 04 Jan, 2024 03:28pm
Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published 24 Oct, 2023 04:44pm
Sitting Pretty

Sitting Pretty

M. Hussain profiles Mina Salman, Founder, Bagallery. Published 23 Oct, 2023 11:47am
Living, Not Just Loving the Brand

Living, Not Just Loving the Brand

Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza. Published 01 Sep, 2023 04:24pm
Sab Ko Redmi Chahiye?

Sab Ko Redmi Chahiye?

Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’. Published 17 Aug, 2023 10:17am
The ABC of Marketing Food to Gen Z

The ABC of Marketing Food to Gen Z

Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation. Updated 18 Aug, 2023 05:32pm
Chinese Cool

Chinese Cool

Shahzeb Hasan on how Chinese brands are breaking perceptions and capturing new markets. Published 15 Jul, 2023 11:50am
Rap and Neon Will Just Not Do It

Rap and Neon Will Just Not Do It

Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar. Published 23 May, 2023 11:57am
Not Quite Quitting

Not Quite Quitting

Tyrone Tellis analyses the emerging trend of ‘quiet quitting’. Published 07 Jan, 2023 11:33am
What Women Want

What Women Want

You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza. Published 10 Mar, 2022 10:14am
Ticking to the Chimes of TikTok

Ticking to the Chimes of TikTok

Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis. Updated 24 Jun, 2020 03:11pm