Umair Kazi decodes the Gen Z philosophy.
Updated 16 Jan, 2024 10:44am
Noaman Asar discusses how Pakistani consumers have radically altered in their expectations and behaviour.
Updated 16 Jan, 2024 02:47pm
Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range.
Published 04 Jan, 2024 03:28pm
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Published 24 Oct, 2023 04:44pm
M. Hussain profiles Mina Salman, Founder, Bagallery.
Published 23 Oct, 2023 11:47am
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
Published 01 Sep, 2023 04:24pm
Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’.
Published 17 Aug, 2023 10:17am
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
Updated 18 Aug, 2023 05:32pm
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
Published 24 Jul, 2023 03:19pm
Shahzeb Hasan on how Chinese brands are breaking perceptions and capturing new markets.
Published 15 Jul, 2023 11:50am
Ad campaigns released in January-February 2023
Published 13 Jun, 2023 09:21am
TikTok was an unsuspecting winner.
Updated 05 Jun, 2023 05:34pm
Sheharyar Ali on a few of his favourite recent ad campaigns.
Published 25 May, 2023 11:56am
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Published 23 May, 2023 11:57am
Is Facebook a dying platform or is it here to stay?
Published 06 Apr, 2023 02:03pm
In conversation with Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan – TikTok, on how TikTok has managed to become one of Pakistan’s top-used social media apps.
Updated 14 Apr, 2023 01:23pm
Top 5ives of 2022.
Updated 05 Oct, 2023 01:04pm
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
Published 07 Jan, 2023 11:33am
Faisal Sheikh, CEO, Jack of Digital, on the benefits of several digital platforms including TikTok.
Updated 16 Dec, 2022 03:22pm
What TikTok’s newly launched ‘Creator Portal’ for Pakistan entails.
Updated 24 Aug, 2022 11:10am
How agencies and brands can weather the prevailing economic climate.
Published 16 Aug, 2022 11:07am
How PTI has nailed social media as part of their communications strategy.
Updated 01 Jul, 2022 12:00pm
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
Updated 29 Jun, 2022 12:37pm
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Published 10 Mar, 2022 10:14am
Love it or hate it, you cannot ignore TikTok.
Published 15 Jul, 2021 10:51am
Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis.
Updated 24 Jun, 2020 03:11pm
What lies behind TikTok’s success?
Published 02 Mar, 2020 11:08am