Reality Check on Pakistan’s Digital Boom
Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
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The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
A Socratic Dialogue for the Next 25 Years
Umair Kazi decodes the Gen Z philosophy.
Great Expectations
Noaman Asar discusses how Pakistani consumers have radically altered in their expectations and behaviour.
Chilling With Nescafé
Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range.
Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Sitting Pretty
M. Hussain profiles Mina Salman, Founder, Bagallery.
Living, Not Just Loving the Brand
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
Sab Ko Redmi Chahiye?
Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’.
The ABC of Marketing Food to Gen Z
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
“A huge and consistent finding is the massive gender gap when it comes to internet access”
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
Chinese Cool
Shahzeb Hasan on how Chinese brands are breaking perceptions and capturing new markets.
Campaign Register (March-April 2023)
Ad campaigns released in January-February 2023
How did the internet blockage impact advertising effectiveness?
TikTok was an unsuspecting winner.
A Few of my Favourite Things
Sheharyar Ali on a few of his favourite recent ad campaigns.
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Here Today, Gone Tomorrow?
Is Facebook a dying platform or is it here to stay?
“We are honoured to be a home for immensely diverse communities who transform themselves into stars”
In conversation with Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan – TikTok, on how TikTok has managed to become one of Pakistan’s top-used social media apps.
10 Pros in Top 5 Mode
Top 5ives of 2022.
Not Quite Quitting
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
"A large amount of traffic on the internet is ‘non-human'"
Faisal Sheikh, CEO, Jack of Digital, on the benefits of several digital platforms including TikTok.
“The most successful brands on TikTok are the ones that embrace the creativity and authenticity of the TikTok community”
What TikTok’s newly launched ‘Creator Portal’ for Pakistan entails.
Brand Strategies for Inflationary Times
How agencies and brands can weather the prevailing economic climate.
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else”
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
What Women Want
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Pakistan's Confusing Relationship With TikTok
Love it or hate it, you cannot ignore TikTok.
Ticking to the Chimes of TikTok
Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis.
The little app from China with global aspirations
What lies behind TikTok’s success?