Not Quite Quitting
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
tiktok
"A large amount of traffic on the internet is ‘non-human'"
Faisal Sheikh, CEO, Jack of Digital, on the benefits of several digital platforms including TikTok.
“The most successful brands on TikTok are the ones that embrace the creativity and authenticity of the TikTok community”
What TikTok’s newly launched ‘Creator Portal’ for Pakistan entails.
Brand Strategies for Inflationary Times
How agencies and brands can weather the prevailing economic climate.
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else”
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
What Women Want
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Pakistan's Confusing Relationship With TikTok
Love it or hate it, you cannot ignore TikTok.
Ticking to the Chimes of TikTok
Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis.
The little app from China with global aspirations
What lies behind TikTok’s success?