Over a period of 10 years, Marvel has continued to enthral and mesmerise the audience with with their amazing movies.
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
A review of the latest advertising campaigns.
A recent episode of Jeeto Pakistan went too far.
Will OOH successfully straddle both the online and offline worlds?
Television viewership trends across Pakistan in Fiscal Year 2016-17.
Shan Foods ‘KhaanaWithParosi’ won a Silver at the APAC Effie Awards 2018.
The agency was awarded two trophies for 'The Bridal Uniform' campaign.
Tapal Danedar airs the third instalment of their Tum Mein Aur Aik Cup Chai TVC series.
While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility.
A review of The Dawn of Advertising in Pakistan (1947-2017).
Ad campaigns released in January–February 2018.
Remembering Shoaib Mir (1947-2018).
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
What ultimately went wrong in Sir Martin Sorrell's great empire.
How Dawn Films are digitally promoting 7 Din Mohabbat In.
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Ad agencies got something right this Ramzan.
Owner, barely average. design, discusses advertising that speaks openly about things rather than just coffee.
Drops of the Divine documents the development of the milk industry 'from grass to glass'.
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
Skewering – yet witty – food reviews.
Television viewership trends across Pakistan.
Facebook announce a dating feature that is set to compete with Tinder and Match.
Digital publishers are unlikely to ever achieve a sustainable revenue model.
Sikander Rizvi, CEO, Xander's, in profile.
Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Charting Lux's brand odyssey.
Are marketing professionals falling prey to displaying intelligence that is artificial?
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
Interview with Sameera Raja, Founder & Curator, Canvas Gallery.
How the royal wedding was a brilliant piece of rebranding for the Royal Family.
The darker side of Britain’s grocery revolution.
By acquiring 21st Century Fox, Disney hopes to provide unique content and attract a greater number of households.
Creative Director, Spectrum Y&R Pakistan, picks her eight favourite ads.
Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it.
A review of the latest advertising campaigns.
