Aurora Magazine

Promoting excellence in advertising

Published in Jul-Aug 2018

Aurora Campaign Register

Campaigns
Campaigns released in May-June.

1. Allied Paint Industries

BrandGobi’s Paints
Brief CSR campaign.
Creative/Media Agency Message Communications
Creative TeamAli Qadri
Account TeamM. Fazal, Danish Sohail
MediaPrint, Digital, POS


2. Coca-Cola

Brand Coke
BriefBuilding on last year’s initiative, Coca-Cola took a step further by not only collecting donations for Edhi but handing them out in the form of Eidi.
Creative AgencySoho Square
Media AgencyStarcom
Creative TeamSheheryar Ali, Asad Hasan, Zohra Majeed, Zehra Zaidi
Account TeamAhmad Azim, Hassan Bangash, Hasaan Jalil
MediaTV, Radio, Digital


3. First Treet Manufacturing Modaraba

BrandDaewoo Battery (Automotive)
BriefLaunch 100% maintenance-free batteries for the first time in Pakistan.
Creative AgencyBlitz Advertising
Media AgencyGroupM
Creative TeamJalal Dad, Aamir Mallick, Shakeb Sultan
Account TeamSehrish Roshan Ali, Ammar Anwer, Shaheryar Khalid
MediaTV, Digital, OOH


4. First Treet Manufacturing Modaraba

BrandDaewoo Battery (UPS)
BriefEstablish ‘Deep Cycle Technology’ as a key feature for UPS batteries.
Creative AgencyBlitz Advertising
Media AgencyGroupM
Creative TeamJalal Dad, Aamir Mallick, Shakeb Sultan
Account TeamSehrish Roshan Ali, Ammar Anwer, Shaheryar Khalid
MediaTV, Digital, OOH


5. Forman Christian College

BrandForman Christian College
BriefPromote admissions.
Creative/Media agencyMessage Communications
Creative TeamArslan Idrees, Usman Mirza
Account TeamWaqas Gill, Kashif Khan
MediaRadio, Print, Digital


6. Haier Pakistan

BrandHaier Refrigerators
BriefLaunch the new Blue Turbo Refrigerator.
Creative AgencySynergy Dentsu
Media AgencyBlitz Advertising
Creative TeamSana Ahmed, Asif Javed, Sharjeel Zafar, Atiya Zaidi
Account TeamUswa Naeem
MediaPrint, TV, Digital, OOH


7. Hardee's Pakistan

BrandHardee’s
BriefLaunch Ramzan deals.
Creative/Media AgencyFirebolt63
Creative TeamZeeshan Khan
Account TeamUmair Waseem
MediaOOH, Digital


8. Jazz

Client: Jazz
BrandJazzCash
BriefPromote FWO M-TAG Payment via JazzCash . Creative AgencyIAL Saatchi & Saatchi
Media AgencySpark Pakistan
Creative TeamTaimur Azeem, Rayshum Kayani
Account TeamSuliman Kayani
MediaRadio, Digital, OOH, POS


  1. Jazz

BrandJazz
BriefPromote Super 4G WiFi devices.
Creative AgencyIAL Saatchi & Saatchi
Media AgencySpark Pakistan
Creative TeamRashna Abdi, Fizza Shah
Account TeamSuliman Kayani
MediaTV, Radio, Digital, POS


10. Nestlé Pakistan

BrandNestlé MILO
BriefAnnounce the partnership between Nestlé MILO and FC Barcelona with the launch of a new limited edition pack.
Creative AgencyOgilvy Pakistan
Media AgencyMAXUS Pakistan
Creative TeamArshan Aslam, Faisal Mahmood, Rida Mahmood, Farwa Sayyed, Faizan Zaki
Account TeamSaira Ansari, Abdul Saboor
Digital TeamAkrameen Irfan, Omer Iqbal
MediaTV, Digital, POS


11. Shakarganj Foods

Client: Shakarganj Foods
BrandAnytime Juices
BriefRelaunch the brand.
Creative AgencyFirebolt63
Media AgencyT Media
Creative TeamAmmad Ali Khan, Sarah Yaldram
Account TeamZuhair Ahmad
MediaTV, OOH, Digital


12. Volka Food International

BrandMario’s Pasta
BriefPromote Chef Mehboob as brand ambassador for Mario’s Pasta.
Creative AgencyBlitz Advertising
Media AgencySpark Pakistan
Creative TeamAamir Mallick, Shakeb Sultan, Farhan Zafar
Account TeamSehrish Roshan Ali, Ammar Anwer
MediaTV, Digital, OOH


13. Nestlé Pakistan

BrandNestlé NIDO
BriefNestlé NIDO pays tribute to motherhood.
Creative AgencyOgilvy Pakistan
Media AgencyMAXUS Pakistan
Creative TeamArshad Aslam, Faisal Mahmood, Rida Mahmood, Farwa Sayyed, Faizan Zaki
Account TeamFurqan Mohy-ud-Din, Abdul Saboor
Digital TeamAkrameen Irfan, Omar Iqbal
MediaTV, Digital, Radio, Activation


14. Shoe Planet

BrandReeva, Regale, Mark Kessler
BriefLaunch Eid collection.
Creative AgencySynergy Dentsu
Media AgencyStarcom
Creative TeamMuneeb Akram, Ahsan Jamil, Asif Javed, Hira Noor, Sharjeel Zafar
Account TeamHaider Behzad, Salman Haider
MediaPrint, Digital


15. Waresa Industry

BrandReefland
BriefLaunch Eid collection.
Creative/Media AgencyFirebolt63
Creative TeamZeeshan Khan, Hunana Mansoor
Account TeamUmair Waseem
MediaPrint, OOH, Digital


16. PTML

BrandUfone
BriefCelebrate the spirit of Ramzan by highlighting Pakistanis who help others independently.
Creative AgencyJWT
Media AgencyMaxus Pakistan
Creative TeamAmmar Haider, Dilara Khan, Awais Mohsin, Zeeshan Nadeem, Aqsa Satti
Account TeamAieman Awan, Umair Shams
MediaPrint, TV, Radio


17. Unilever Pakistan

BrandLux
BriefPersuade lapsers to reconsider Lux as a superior product.
Creative AgencyJWT Pakistan
Media AgencyGroupM
Creative TeamSyed Yawar Iqbal, Asim Malik, Saria Qureshi
Account TeamSara Koraishy, Ahsan Saeed
MediaPrint, TV, OOH, Digital


18. Yamaha Motor Pakistan

BrandYamaha
BriefLaunch the 2018 Yamaha bikes.
Creative AgencySpectrum Y&R
Media AgencySynergy Dentsu
Creative TeamArsalan Ahmed, Muhammad Ali Khan, Syed Mahmood, Sumaira Mirza
Account TeamAsif Manzoor, Khalid Nayeem
MediaPrint, TV, OOH