For the Sheer Fun Of It
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
Mahira Khan
“We are trying to provide every market segment with a good product at a reasonable price”
Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.
Striking a Spark in the Local Market
Sparx enters the local smartphone market.
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
KAMN Members Vote on Their Favourite Ads
Alifya Sohail reports on KAMN’s new initiative.
A Cuppa With Pakistan’s Sweetheart
The Mezan Ultra Rich Tea campaign is far from stereotypical tea making procedures and conversations.
Moving beyond outer beauty
Why local beauty brands need to move away from stereotypical communication.
Aurora Campaign Register
Campaigns released in May-June.
Dawn steps into the film zone
Dawn charts another new course to success with 7 Din Mohabat In.
In search of cupid on social media
How Dawn Films are digitally promoting 7 Din Mohabbat In.
Evolution in Digitising OOH
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
The Top 5 Faces of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Trolling: Pakistan's national pastime?
Maybe we as a nation are morphing into atrociously ugly trolls in a big, juicy game of ‘Let’s Get Judgy!’
She’s (not) that girl!
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.