How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
Ufone
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Get Ready for Gen Alpha
Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha.
PTCL Acquires Telenor
What’s next for Pakistan’s telecom sector?
Lost and Gained
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
A PTCL Buyout of Telenor?
Is PTCL acquiring Telenor?
Campaign Watch
Rameen Fasih reviews the latest campaigns.
A Farewell to Brand Love
Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
From Master Brand Builders to Lame Duck Providers?
Pakistan’s telecom sector is heading for a nosedive unless they and the government address pricing and policy issues.
Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Campaign Watch
Muhammad Noor Sohail, Creative Group Head, BBDO Pakistan, talks about the good and not-so-good ads that have run since 2022 began.
Swimming towards blue oceans
Interview with Rashid Khan, Managing Partner & ECD, Fishbowl.
Aurora Campaign Register
Campaigns released in May-June.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
Telenor’s #JoMeinChahoon – Yay or nay?
Telenor’s recent TVC is thought-provoking, subtle and a treat to watch!