“We want to rule the world, but for now we will focus on becoming the number one agency in Pakistan”
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Unilever Pakistan
Identifying Pakistan’s Thought Leaders
Raeda Latif discusses what constitutes genuine thought leadership.
Food From The Future
Riffat Rashid on how Karachi’s top chefs reimagined dining at Unilever Food Solutions' Future Menus event.
Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Creating ‘Equal’ Spaces
Creating woman-friendly networking spaces.
The Struggle To Keep Up-To-Date
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”
Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local.
Don’t Cut, Peel or Grate. It’s Only Shampoo.
Lifebuoy Shampoo launches their variant, Naturally Strong, with onions as its core ingredient.
The Top 5 Campaigns of 2023
Muhammad Ali Khan picks his Top 5 campaigns of 2023.
“Climate change affects everyone, everywhere, which is why its solutions must also involve everyone, everywhere”
Local and global leaders discuss how to mitigate the impact of climate change in Pakistan, at OICCI’s second Pakistan Climate Conference.
A Few of my Favourite Things
Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.
The Beauty of Self-Discovery
Muhammad Ali Khan on how personal care brands have evolved their messaging.
Campaign Watch
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Bovril, Weddings and Shikar In Rahim Yar Khan
When Lever came to Pakistan...
Knorr Sets Out to Attract New Audiences
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers
Taking Corporate Affairs to the Next Level
Hussain Ali Talib, Head of External Affairs, Unilever Pakistan, in profile.
Hits and Misses in the Year of Covid-19
Here's the report card.
Cleaning Homes the Unilever Way
Unilever launches Cleanipedia in the fight against Covid-19.
New, Normal and Positive
Unilever’s latest communication spins out the positive.
Pause on profits
As growth slows, what lies ahead for FMCGs?
Beauty is the beast
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
THE BUSINESS OF BEAUTY
Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory.
Get out of the city
What happens when rural consumers don’t buy a city mindset.
Aurora Campaign Register
Campaigns released in May-June.
BOVRIL WEDDINGS & SHIKAR IN RAHIMYAR KHAN
When Lever came to Pakistan...
Influencing the bigger picture
Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan.
Taking chotu to school
Lipton partners with TCF to turn around the lives of poor children in Pakistan.