Interview with Nermeen Chinoy, COO, CityFM89.
How the revival of radio in Pakistan received a mixed reception from listeners for a variety of reasons.
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Brands must learn to plot their influencer strategies much more carefully.
As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
Interview with Farhan Khan, COO, Starcom Pakistan.
Technology and data are changing the rules of the advertising game; only people smart enough will keep up and play it.
Sidra Iqbal, public speaker and media personality, in profile.
Interview with Wali Tirmizi, COO, Teeli.
