How brands can use live streaming apps Five reasons brands should stop being afraid of technology, give up their fear of video, and just go for it. WHATSAPP
Lights! Camera! Sellout! How the overkill in film product placement may end up killing the medium as well. WHATSAPP
Will art cinema find a place? Will Pakistani filmmakers take up the challenge or continue to go down the well-travelled road of commercial cinema? WHATSAPP
Raking in the eyeballs How the introduction of an audience measurement mechanism for OOH will provide a further boost for the medium. WHATSAPP
Can we finally watch Netflix in Pakistan? Why Netflix in Pakistan is such fantastic news, despite some reservations. WHATSAPP
Challenges for the digital media agency Managing young talent and getting fairly paid for services are two major challenges digital agencies will face in 2016. WHATSAPP
The virality of Dubsmash As Dubsmash soars on the popularity chart, a look at how brands and content makers can cash in on the video selfie app. WHATSAPP
When the bomb goes off The News Editor of Dawn.com on the unique pressures digital news desks face when a story breaks. WHATSAPP
How to make sponsored content work online Brands need to stop obsessing over control if they want their sponsored content to work online. WHATSAPP
