What happens when you take popular online-centric acronyms offline.
Important things a brand manager should always consider when working with bloggers.
A half yearly roundup of outdoor activations and experiential marketing done by various local brands.
Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage.
To reduce environmental damage, massive urban plantation and a strict billboards installation policy are now imperative.
Reham Khan talks about her struggles and journey in the media industry.
The money minting Ramzan transmissions by Dr Aamir Liaquat, Waseem Badami, Junaid Jamshed and Maya Khan.
